How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More

Newsletter Operator

Το περιεχόμενο παρέχεται από το Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

9M ago 34:04

MP3•Αρχική οθόνη επεισοδίου

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.

Episode topics & Timestamps

(1:22) Selling memberships and courses as monetization strategies and success stories of membership models
(02:12) Insights on growth for Trend.co and using free newsletter lists to convert into memberships/courses
(03:09) Tactics in converting newsletter subscriptions to paid memberships and he process of subscriber acquisition and conversion

(4:30) Utilizing gated website content for subscriber engagement

(05:31) The importance of targeted messaging in newsletters

(6:23) Diving into email marketing tactics and Free newsletter strategies for driving revenue

(09:54) Using various marketing channels for selling Trend.co subscriptions

(10:54) Comparing YouTube and Instagram influencer marketing effectiveness

(11:40) Discussing the best channels for membership growth and strategies for selecting influencers based on CPM and demographics
(15:52) Industry benchmarks for influencer marketing CPMs and the potential of underpriced attention in marketing
(20:49) Organizing newsletter sponsorships as an emerging service

(21:38) The ease of using Beehive's ad marketplace for newsletter ads

(23:26) Exploring alternative social networks and newsletters like Rumble and Passionfruit

(25:31) Organic growth advantages of Substack's recommendation engine

(27:12) Concerns about Substack's long-term viability

(30:46) Predicting the future challenges Substack might face

(31:37) Discussing the limitations of Substack as a platform for newsletter growth

Links Mentioned:

https://tailwindstudio.co/

https://www.newsletteroperator.com/

33 επεισόδια

#Entrepreneur #Business #Matt McGarry and Ryan Carr #Matt McGarry #Ryan Carr #Newsletter #Entrepreneurship #Creators #Marketing #Email #Media #Growth #Monetize #Sponsorship