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Programmatic Stars: Sharmeen Lalani-Fade, Global Category Lead Online Media & Data, Bayer
Manage episode 341806518 series 3366204
Το περιεχόμενο παρέχεται από το New Digital Age. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον New Digital Age ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
The discussion ranges from how in-housing by advertisers can lead to better, more productive relationships with agencies to why billing is often the biggest issue to be overcome in programmatic when it comes to areas like transparency.
She also calls for further collective industry action on its environmental impact.
"We have a client council with WPP to push sustainability. We need to reduce our omissions and advertisers need to align for the greater good," she says. "I’d like to see an alignment across the industry to address this issue. It’s a space where we can and should form alliances to address it."
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