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Hivestack and NDA present: OOH strategies in an omnichannel environment
Manage episode 371499521 series 3366204
Το περιεχόμενο παρέχεται από το New Digital Age. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον New Digital Age ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Out of home (OOH) was traditionally seen as a standalone media channel, but digital screens are changing this perception. Now, thanks to the data-targeting and measurement of programmatic, brands can fully integrate digital out of home (DOOH) into their omnichannel campaigns.
In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale.
Topics discussed in this indepth conversation include the biggest benefits of including programmatic DOOH in a cross-channel campaign; how it works most effectively with other channe; the role of first-party data in DOOH campaigns; how DOOH and programmatic OOH are helping advertisers measure impact more effectively and much more.
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