Creating A Tagline Or Slogan (My super quick process based on company size)

Neville Medhora Talks Copywriting

Το περιεχόμενο παρέχεται από το Neville Medhora. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Neville Medhora ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 3:07

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Are you struggling to come up with a catchy slogan or tagline for your business? Look no further. In this video, Nev shares his expert advice on creating a slogan that works! Check out the post full post here:

[00:00:00] Don't follow the taglines of billion dollar brands, they have vague and aspirational slogans.

[00:00:27] Choose a slogan based on the size of your company; be direct if small, slightly vague if medium and aspirational if large. Create a slogan that sells your service if you have only one service.

[00:01:10] Small businesses need a simple, descriptive slogan, while mid-sized companies with multiple offerings should use a more generic tagline.

[00:01:52] Tailor your tagline to the size of your business - direct for small, slightly vague for medium, and aspirational for big brands. Spread the message through newsletters, website copy and product offerings.

[00:02:29] GEICO's slogan sells their product effectively in just 15 minutes. Advice to find your own slogan or tagline. Subscribe for more marketing and copywriting tips.

[00:03:04] Introduction by Neville Madora, goodbye for now.

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