Can You Write a Book That Converts Readers into Clients? | Kim Thompson-Pinder

Never Been Promoted

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Never Been Promoted Podcast with Thomas Helfrich

Kim Thompson-Pinder shares her transformative journey from a childhood marked by loss to becoming a successful entrepreneur and author. Known as "The Extraordinary Word Ninja," Kim brings a wealth of knowledge on how to leverage books as powerful tools for business growth and authority building.
About Kim Thompson-Pinder:

Kim Thompson-Pinder is the CEO of RTI Publishing, a company dedicated to helping consultants, speakers, and coaches use books to build their business and establish themselves as thought leaders. With a passion for writing that was nearly extinguished in her youth, Kim's story is one of resilience and rediscovery, as she overcame negative self-beliefs to help others share their authentic messages through the written word.
In this episode, Thomas and Kim discuss:

• Overcoming Childhood Trauma: Kim opens up about losing her mother at a young age and the impact of hurtful words from a beloved teacher. Her journey highlights the importance of overcoming past traumas to reclaim one's voice and purpose.
• The Power of Authentic Writing: Kim introduces her CREATE method, which focuses on building genuine relationships with readers and converting them into clients. She emphasizes the importance of writing in your authentic voice and avoiding the temptation to rely on AI for thought leadership.
• Navigating the Modern Publishing Landscape: With the rise of AI and digital tools, Kim shares her perspective on how to stand out in the crowded publishing industry by staying true to one’s authentic message. She also offers practical advice for entrepreneurs looking to start writing, even if they struggle with self-doubt or a lack of experience.

Key Takeaways:

• CREATE Method for Books

Kim's CREATE method stands for Creating Authentic Relationships, Revealing the Real Problem, Educating and Engaging, Authentic Messaging, Targeting Your Audience, and Executing Excellence. This approach ensures that a book not only imparts knowledge but also connects deeply with readers, positioning the author as a trusted authority.

• Authenticity vs. AI

While AI can be a useful tool for overcoming writer's block or organizing ideas, Kim stresses that true authority comes from original, human insights. She encourages authors to use AI sparingly and to focus on delivering their unique voice and message.

• Excellence in Execution

From editing to cover design, Kim underscores the importance of excellence in every aspect of book creation. A well-crafted book serves as a powerful marketing tool, helping to establish credibility and attract the right clients.
"You can't take the person out of the author. If you want to be seen as an authority, your content must be uniquely yours." — Kim Thompson-Pinder

CONNECT WITH KIM THOMPSON-PINDER:
Website: https://www.rtipublishinghouse.com/
LinkedIn: https://www.linkedin.com/in/wordninjakim/

CONNECT WITH THOMAS:
X (Twitter): https://twitter.com/thelfrich |

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Κεφάλαια

1. Can You Write a Book That Converts Readers into Clients? | Kim Thompson-Pinder (00:00:00)

2. Entrepreneurial Journey With Kim Thompson Pinder (00:00:06)

3. Evolution of Publishing Industry (00:12:46)

4. The Power of Authentic Content (00:17:41)

5. Crafting Engaging Thought Leadership Message (00:29:20)

6. Strategies for Book Publishing Success (00:36:03)