5. Legal Marketing - Jesika Kalika & Nina McCann Shares Insights with Jerry Allocca

Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast

In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department.

Meet Jesika Kalika

Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is Co-Chair of the Firm’s Marketing & Business Development Committee and is a Member of its Diversity & Inclusion Committee. As head of the Firm’s Marketing Department, Jesika facilitates creative and strategic marketing initiatives, assists all attorneys in executing business development plans and overseeing their annual marketing budgets.

Quotables

“Within the past year, there has been a drastic shift in the way we approach Marketing. Having a virtual presence on multiple platforms has become a necessity.”

Meet Nina McCann

Nina McCann is a Marketing, Public Relations and Business Development professional with over 18 years of experience in the professional services environment. Currently, she is the Director of Marketing for a national legal services company. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm and regional and global law firms.

Quotables

“I am proud to state my company saw a 30% increase in our LinkedIn followers in the last year”

In this episode, host Jerry Allocca discusses the ins and outs of legal marketing with Jesika and Nina, including:

• Social media trends
• What companies that work with law firms and legal services providers are looking for from companies
• Critical issues facing legal marketing today

Recommended resources

Resources that were mentioned during this episode.

• Legal Marketing Association
  https://legalmarketing.org
• Public Relations Professionals of Long Island
  https://prpli.org
• Social Media Association
  http://www.socialmediaassoc.com/socialmediaassociation/
• Nina McCann’s LinkedIn Profile
  https://www.linkedin.com/in/nina-mccann-52b3101/
• Jesika Kalika’s LinkedIn Profile
  https://www.linkedin.com/in/jesika-kalika-6795678/

We’d love to hear from you!

Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.

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