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Maximize Your ROI: 5 Audience Segments to Target in 2024
Manage episode 388399444 series 3357682
Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty.
In this podcast, Amy Klenke, Head of Client Services and Product Strategy, and Larisa Bedgood, Head of Marketing, will discuss five key audience segments to power your 2024 campaigns.
Key Topics
- How to leverage the new mover segment for customer acquisition
- The value of marketing to homeowners
- How to reach in-market shoppers to boost sales
- Custom blended audiences for advanced targeting
- Tips to segment your customer database for improved engagement
126 επεισόδια
Manage episode 388399444 series 3357682
Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty.
In this podcast, Amy Klenke, Head of Client Services and Product Strategy, and Larisa Bedgood, Head of Marketing, will discuss five key audience segments to power your 2024 campaigns.
Key Topics
- How to leverage the new mover segment for customer acquisition
- The value of marketing to homeowners
- How to reach in-market shoppers to boost sales
- Custom blended audiences for advanced targeting
- Tips to segment your customer database for improved engagement
126 επεισόδια
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