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E02, How to Humanize your brand as a manufacturer representative (Rob Brunson, Sales Representative at Wallace Electronic Sales)
Manage episode 332875160 series 3360087
Το περιεχόμενο παρέχεται από το Sannah Vinding. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sannah Vinding ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Humanizing your brand means changing your focus away from your product and services, toward your customers.
Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive.
I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they're working on with their marketing efforts.
Key takeaways:
Key takeaways:
Engineers are going to reach out to you when they need you. And that's just the bottom line.
Brands need to humanize themselves to attract customers.
Write better emails. Make it a point to write them well. Be concise.
You can reach Rob on LinkedIn:
You can reach Rob on LinkedIn:
.
Rob's YouTube Channel: https://www.youtube.com/channel/UCo9XzB5JqV603nZbdKZnl0Q
Find out more about Wallace
For more content like this, subscribe to Mind The Innovation, Modern Marketing for Manufacturing on Apple or Spotify, or wherever you like to listen.
You can find Sannah on LinkedIn:
or visit this website:
or
Thanks for Listening!
Sannah
#sannahvinding #marketing #manufacturing #B2Bmanufacturing #digitalstrategy #contentstrategy #channelmarketing #contentstrategy #b2bmarketing #manufacturingrep #electronicsmanufacturing #electronicsindustry
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