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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024
Manage episode 400604545 series 2793578
For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?
In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!
I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR
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🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5
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💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/
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📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466
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Hosted on Acast. See acast.com/privacy for more information.
123 επεισόδια
Manage episode 400604545 series 2793578
For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?
In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!
I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.
===============
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR
--------------------------
🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬: https://t.ly/u0Dk5
--------------------------
💼 𝗪𝗢𝗥𝗞 𝗪/ 𝗠𝗘: https://michaelbecker.org/services/
--------------------------
📲 𝗧𝗘𝗫𝗧 𝗠𝗘 𝗪/ 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡𝗦: +1 (978) 792-1466
===============
Hosted on Acast. See acast.com/privacy for more information.
123 επεισόδια
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