Experts Adivse how to Support Agents in a Changing Market

Mission Forge

As Reported RIS MEDIA in the January 2023 edition from the NAR Power Broker Roundtable.

Moderator Is Kymber Lovett-Menkiti, President ot Keller Williams Capital Properties in Washington DC.

After a discussion about the impact of rising interest rates on the housing market. Is it a respite, a worry signal, simply cyclical? She querried 4 power brokers about how they are supporting their agents in this changing environment.

Christian Barnes, President/CEO of Better Homes and Gardens Real Estate in Kansas City-- Shortened, This is not 2008, all real estate is local. Get past the headlines. Inventory is tight and still leading to multiple offers. Things are normalizing a little allowing for some negotiation

Howard Hoby Hanna President of HH--There is no gloom and doom in todays market, regardless of Headlines. Inventory is still low and buyer demand is still strong. Plenty of Business to be had. Control the message, work on the basics, and set serious goals.

Nancy Robinson VP of Christies International Real Estate In California--It is a transactional market and agents need to focus on local data. We encourage agents to embrace their social platforms and lean into their sphere.

Mike Burns Broker/owner of RE/MAX Professionals in Littleton CO--His market is still very robust. Buyers are looking for value and finding it more. Seller are becoming more realistic. Overall, average sales price has remained Stable.

KLM: My mindset as a leader is framing the message that there are plenty of home sales happening now. Here is how you get your fair share.

MB: Agents are still in shock about the rapid change Education is the key to get past that. How do you price approriately. What are alternatives to typical financing? How can you connect in meaningful ways?

NR: Work where you play--engage and connect. Be visable. Back to basics with a spin. Supply agents with current leading economic data and short video resources.

CB: This is not a passive market. Encourage agents to find new ways to stay in touch. Make more phone calls. Knock on doors and do pop bys or to say hello. Host a contest you can promote on Social Media. Be a local market expert.

HH: we always focus on fundamentals and provide powerful tools to support agents to be the local experts. Rate reduction strategies and other guaruntees are powerful incentives.