Behind Snapchat’s AR Success: Pulkit Trivedi Speaks on Mint Techetra

Mint Techcetra

In the latest episode of Mint Techcetra, host Deepti Ahuja sits down with Pulkit Trivedi, Managing Director, India, Snap Inc., to explore the transformative world of Augmented Reality (AR). Pulkit shares his extensive expertise on how Snapchat is not just a platform for playful lenses but a pioneering force in blending digital and physical realities. They discuss the unique ways India's youth uses Snapchat to create authentic content, the collaboration between Snap and developers to expand the AR ecosystem, and the strategic approaches driving the platform’s growth and monetization in India. Pulkit also delves into Snapchat’s commitment to user safety and privacy, painting an exciting picture of the future where AR is set to revolutionize digital media and communication. Tune in for an insightful conversation on how Snapchat is shaping the future of tech.