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S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
Manage episode 424321086 series 3354052
Το περιεχόμενο παρέχεται από το Keirra Woodard. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Keirra Woodard ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.
Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.
Key Takeaways:
Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.
Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.
Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.
Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.
Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.
Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.
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Κεφάλαια
1. S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie (00:00:00)
2. Introduction (00:00:32)
3. Founding Hey Scottie (00:03:36)
4. Building Trust and Empowering Customers (00:08:47)
5. Emphasizing Human Connection in Sales (00:14:40)
6. Challenges of Mass Marketing (00:20:06)
7. Pitfalls of Bonus Structures in Sales (00:23:24)
8. Focusing on Human Connection in Sales (00:28:13)
9. Identifying Ideal Customers (00:32:48)
10. Time and Energy Management in Sales (00:39:32)
11. Setting and Achieving Goals (00:44:06)
12. Revamping Service Offerings and Goals (00:46:09)
13. Conclusion and Promotion of Hey Scottie (00:47:04)
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