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Episode 244 | Mastering Conversational Marketing: Insights from Infobip
Manage episode 399379818 series 3272591
Το περιεχόμενο παρέχεται από το Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Millennium Live | A Leadership & Discovery Podcast and The Millennium Alliance ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we dive into the dynamic world of conversational marketing with Emily Flanigan, Head of Marketing, Americas at Infobip, a global leader in omnichannel communication. Emily sheds light on what conversational marketing is, why it has become a crucial aspect of modern customer engagement, and the benefits of conversational marketing strategies, particularly in offering tools and strategies to achieve business results. As the landscape of conversational marketing constantly evolves, conversational payments and wallets are on the rise, and automation and AI play a significant role. Emily discusses how the use of AI allows marketers to better understand customer behaviors and activate insights more effectively in their campaigns. Explore the benefits of conversational marketing strategies, as Emily shares case studies where businesses have successfully leveraged omnichannel conversations to enhance marketing, sales, or support efforts.
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