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Facts vs Feelings: Why People Buy
Manage episode 358424241 series 3376027
Το περιεχόμενο παρέχεται από το Matt Tompkins and Two Brothers Creative. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Matt Tompkins and Two Brothers Creative ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Why do people buy? Do we buy products and services because of the facts or 'the specs,' or do we make purchases because of how it makes us feel? Understanding why people buy is fundamental to your business because you can't craft the right message if you don't know the answer to this question. In this episode we will showcase this Facts vs Feelings showdown where (sorry facts) only one matters to your marketing.
We will cover the 3 problems your business can solve for your customer, and the 1 problem that is most important for your marketing, including:
- External Problem
- Internal Problem
- Philosophical Problem
Is your marketing struggling? We provide free marketing reports to help small businesses know their strengths, weaknesses, and opportunities. Contact us today to book a strategy call with Two Brothers Creative.
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Midwest Mindset is a production of Two Brothers Creative, LLC—copyright 2023.
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