Valeria Adani – Designing for Trust

Media Evolution

“Trust is an outcome – not something you can design for.”

For many years designers and users alike have been pushing for “seamless” technologies and services – but this approach has not always prioritised safety, privacy, and TRUST. We’ve been obsessed with making things easy to use, rather than making things that are transparent, accountable, and trustworthy.

This dilemma is at the core of Projects by IF and Valeria Adani’s work. According to Adani, every time you invent a new technology, you’re also designing a new set of risks and potential harms, whether you intend to or not, and this correlates with potentially diminishing trust on the part of organisations.

By promoting a human-centred perspective in data, Valeria and her colleagues showcase the importance of trust in technology. At the dawn of the rise of AI, the first technological innovation coming from commercial rather than public institutions, the role of trust will have an increasingly stronger impact in determining the success of a company.