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Learning Science and L&D Part 6: Consumer Science
Manage episode 439181912 series 3563662
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Welcome to Measurably Better Learning, the podcast built for Learning & Development professionals, instructional designers, and corporate leaders. Join hosts Miriam Taylor and Dr. Jerry Zandstra as they discuss learning sciences, focusing on how they inform and improve our L&D efforts.
What to Expect: Consumer Science Basics:
The foundations of consumer science and its origins in economics and marketing, and how these principles apply to L&D.
Attention Economy:
The concept of scarcity in attention and how to compete for learners' focus in a world full of distractions.
Learner Preferences:
How to identify and cater to learner preferences in content delivery, similar to how marketers adapt products to consumer choices.
Motivation Strategies:
Techniques to motivate learners by solving their problems and presenting opportunities for growth and advancement.
Learner-Centric Design:
Insights into creating learning experiences that emotionally connect with learners and address their specific challenges. Persuasive Learning: How to articulate the 'why' behind learning initiatives to increase engagement and perceived value.
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