Overcoming Content Creation Complications with Jim and Tyson

Maximum Lawyer

MP3•Αρχική οθόνη επεισοδίου

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

πριν περίπου ένα χρόνο 25:08

Watch the YouTube version of this episode HERE

Are you looking to dedicate more time to content creation? In this episode of the Maximum Lawyer podcast, hosts Jim Hacking and Tyson Mutrux delve into the nuances of content creation, emphasizing the importance of simplicity and client-focused messaging.

When it comes to getting a start in content creation, Jim and Tyson talk about the need for the process to be simple and manageable. Most people think that content creation needs to be complicated and advanced, with theme music, the most up to date camera and a dedicated editor. The reality is this can be done using basic equipment and some research. Creating good content also involves answering the questions people want to know. If someone searches a question up years later, they will fall into your funnel through a video that is focused on that topic.

Consistency is key in the content creation space. In order to make an impact or get people to listen to what you are generating, there needs to be a consistent schedule to put content out. It may feel like generating multiple videos a week is a lot or you feel like you have talked about a topic too many times. But, the reality is not every person is going to watch the same video. Different videos are going to impact different people.

Listen in to learn more!

02:00 The importance of simple content creation

07:07 The significance of listening for new content ideas based on how people phrase their questions

09:49 Consistency and authenticity in content creation

12:16 Focus on one social media platform

13:45 Having a distinct voice and incorporating humor

18:35 Keeping content creation simple

19:27 The importance of delegating finance-related tasks and the benefits of outsourcing

Tune in to today’s episode and checkout the full show notes here.

800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

Maximum Lawyer

Overcoming Content Creation Complications with Jim and Tyson

Maximum Lawyer

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published πριν περίπου ένα χρόνο

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MP3•Αρχική οθόνη επεισοδίου

Watch the YouTube version of this episode HERE

Listen in to learn more!

02:00 The importance of simple content creation

07:07 The significance of listening for new content ideas based on how people phrase their questions

09:49 Consistency and authenticity in content creation

12:16 Focus on one social media platform

13:45 Having a distinct voice and incorporating humor

18:35 Keeping content creation simple

19:27 The importance of delegating finance-related tasks and the benefits of outsourcing

Tune in to today’s episode and checkout the full show notes here.

800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

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