Must Have Brand Name Qualities with Alexandra Watkins

Maximum Lawyer

MP3•Αρχική οθόνη επεισοδίου

40:50

“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

πριν 2 χρόνια 22:39

Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!”

In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company.

Jim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started.

Listen into this valuable episode and get the creative marketing juices flowing.

Episode Highlights:
00:56 Meet Alexander

03:02 The qualities of a good brand name … hint, it’s not your name!

07:24 What NOT to do when naming your business

11:18 What to do when your exact match for a domain name is gone

13:03 The thought process to develop a good names

14:12 How to change your brand name midstream

17:09 The importance of not being boring …

Jim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!

Alexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481)

Tyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!

🎥 Watch the full video on YouTube here.

Connect with Alexandra:

Website

Book

Resources:

Join the Guild Membership

Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.

Subscribe to the Maximum Lawyer Youtube Channel

Join the Facebook Group

Follow the Facebook Page

Resources:

Join the Guild Membership
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
Follow us on LinkedIn

800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

Must Have Brand Name Qualities with Alexandra Watkins

Maximum Lawyer

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published πριν 2 χρόνια

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MP3•Αρχική οθόνη επεισοδίου

In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company.

Jim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started.

Listen into this valuable episode and get the creative marketing juices flowing.

Episode Highlights:
00:56 Meet Alexander

03:02 The qualities of a good brand name … hint, it’s not your name!

07:24 What NOT to do when naming your business

11:18 What to do when your exact match for a domain name is gone

13:03 The thought process to develop a good names

14:12 How to change your brand name midstream

17:09 The importance of not being boring …

Jim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!

Alexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481)

Tyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!

🎥 Watch the full video on YouTube here.

Connect with Alexandra:

Website

Book

Resources:

Join the Guild Membership

Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.

Subscribe to the Maximum Lawyer Youtube Channel

Join the Facebook Group

Follow the Facebook Page

Resources:

Join the Guild Membership
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
Follow us on LinkedIn

800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

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