Must Have Brand Name Qualities with Alexandra Watkins

Maximum Lawyer

MP3•Αρχική οθόνη επεισοδίου

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

πριν 2 χρόνια 22:39

Ever wonder what name you should name your company? If you rebranded your law firm, what would you name it? And why?! Today we are talking with our naming guest expert, Alexandra Watkins who’s claim to fame is being responsible for naming Wendy's “Banconator!”

In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company.

Jim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started.

Listen into this valuable episode and get the creative marketing juices flowing.

Episode Highlights:
00:56 Meet Alexander

03:02 The qualities of a good brand name … hint, it’s not your name!

07:24 What NOT to do when naming your business

11:18 What to do when your exact match for a domain name is gone

13:03 The thought process to develop a good names

14:12 How to change your brand name midstream

17:09 The importance of not being boring …

Jim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!

Alexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481)

Tyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!

🎥 Watch the full video on YouTube here.

Connect with Alexandra:

Website

Book

Resources:

Join the Guild Membership

Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.

Subscribe to the Maximum Lawyer Youtube Channel

Join the Facebook Group

Follow the Facebook Page

Resources:

Join the Guild Membership
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
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800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

Must Have Brand Name Qualities with Alexandra Watkins

Maximum Lawyer

14 subscribers

published πριν 2 χρόνια

Μοίρασέ το

MP3•Αρχική οθόνη επεισοδίου

In this episode Alexandra goes over tips for naming your business with a memorable name. There is a process! Then she goes over the mistakes that you need to avoid when naming your company.

Jim and Tyson also talk to her about why a name that is reflective of the company is so important and not naming your law firm after yourself is a great way to get started.

Listen into this valuable episode and get the creative marketing juices flowing.

Episode Highlights:
00:56 Meet Alexander

03:02 The qualities of a good brand name … hint, it’s not your name!

07:24 What NOT to do when naming your business

11:18 What to do when your exact match for a domain name is gone

13:03 The thought process to develop a good names

14:12 How to change your brand name midstream

17:09 The importance of not being boring …

Jim’s Hack: Post regularly on LinkedIn (Mon-Fri) and see the surprising benefit of what happens and that is the awesome resumes that the lawyers and paralegals submit to your company!

Alexandra Tip: To test your brand name to see if it passes the “test” use S.M.I.L.E. and S.C.R.A.T.C.H. technique (listen all about these technique in episode 481)

Tyson’s Tip: Use a bland white ceramic cup to drink your water or coffee from so that when you are on videos for marketing or on Zoom meetings you don’t trigger people with your Starbucks!

🎥 Watch the full video on YouTube here.

Connect with Alexandra:

Website

Book

Resources:

Join the Guild Membership

Meet us in San Diego! The final quarterly mastermind of 2022 still has tickets available! Become a member to purchase your ticket.

Subscribe to the Maximum Lawyer Youtube Channel

Join the Facebook Group

Follow the Facebook Page

Resources:

Join the Guild Membership
Subscribe to the Maximum Lawyer Youtube Channel
Follow us on Instagram
Join the Facebook Group
Follow the Facebook Page
Follow us on LinkedIn

800 επεισόδια

#Business #Marketing #Entrepreneur #Firm #Law #Jim Hacking #Tyson Mutrux #Lawfirmmarketing #Brand #Employee #Lawyers #Solopreneurs

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