The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Player FM - Internet Radio Done Right
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Checked 1d ago
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Το περιεχόμενο παρέχεται από το Tyson Mutrux. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tyson Mutrux ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Παρόμοιες με Maximum Lawyer
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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Player FM - Εφαρμογή podcast
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“Direct Response Marketing” w/ Dean Jackson 278
Manage episode 279533626 series 2138740
Το περιεχόμενο παρέχεται από το Tyson Mutrux. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tyson Mutrux ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
Listen to the podcast here.
5:00 speak to create a response
7:15 never make a cold call again
8:10 why you should try direct response marketing
11:40 you’re not trying to convince people to choose you
17:20 establish a brand
20:45 a brand shapes behavior
35:00 now and not now lead conversion
38:00 importance of email
43:13 more cheese less whiskers
Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.
Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.
Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson
Resources:
- Join the Guild Membership
- Subscribe to the Maximum Lawyer Youtube Channel
- Follow us on Instagram
- Join the Facebook Group
- Follow the Facebook Page
- Follow us on LinkedIn
800 επεισόδια
Μοίρασέ τοManage episode 279533626 series 2138740
Το περιεχόμενο παρέχεται από το Tyson Mutrux. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Tyson Mutrux ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
Listen to the podcast here.
5:00 speak to create a response
7:15 never make a cold call again
8:10 why you should try direct response marketing
11:40 you’re not trying to convince people to choose you
17:20 establish a brand
20:45 a brand shapes behavior
35:00 now and not now lead conversion
38:00 importance of email
43:13 more cheese less whiskers
Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.
Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.
Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson
Resources:
- Join the Guild Membership
- Subscribe to the Maximum Lawyer Youtube Channel
- Follow us on Instagram
- Join the Facebook Group
- Follow the Facebook Page
- Follow us on LinkedIn
800 επεισόδια
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Watch the YouTube version of this episode HERE Are you a law firm owner who is looking to hire for their firm? In this episode of the Maximum Lawyer podcast, Tyson delves into the challenges of hiring in law firms, inspired by a listener submission from Ryan Webber. Hiring within law firms is a very important aspect to ensuring a firm is successful. Relying on job boards, like LinkedIn, is not a lucrative way to hire talent. Law firms need to focus on proactive hiring to find suitable employees. Tyson provides the example of networking as a great way to hire. Former employees will often provide great recommendations for who they think would be great fits for a firm. Proactive hiring also involves firms marketing themselves to prospective lawyers. You need to tell candidates why you are the best firm to work for and why they will be successful. Sometimes this involves investing in marketing campaigns or meeting the prospective candidate where they are at. Most recruiters don’t realize that hiring top talent is a dance between the prospective employee and a law firm. Both need to come to the table prepared to interview each other and pull out all the stops to ensure each side picks the other. Listen in to learn more! 03:17 The Importance of Networking in Hiring 07:06 Passive Candidates and Their Value 09:53 Proactive Hiring Strategies 12:26 The Volume Game of Job Boards 14:14 Direct Outreach for Talent Tune in to today’s episode and checkout the full show notes here .…
Watch the YouTube version of this episode HERE Are you struggling with vendors who are not holding up their end of the bargain? In this episode of the Maximum Lawyer podcast, Becca Eberhardt, CEO of Maximum Lawyer, and co-host Tyson Mutrux discuss the challenges law firm owners face with vendors. Sparked by a guild member's post, they delve into frustrations over vendors failing to deliver on promises. Vendors can be a pain for any business owner, especially if agreements are not held up on their end. This can really cause issues for companies, especially for those that rely on vendors for systems, like CRMs. Tyson and Becca chat about the issues vendors cause for law firms, such as creating problematic products that they think will lead to issues in retention. Becca stresses the idea that client and employee retention is kept with the use of exceptional products and vendors need to be accountable as it relates to that. Becca provides listeners with some tips when dealing with vendors. One tip is to dedicate time to communicating and negotiating with vendors. It is easy to just give in to the first vendor you speak to, who might be selling you a product at a great price. But, this can cause issues when you don't do enough research and end up with a bad product. Ensure to take your time and understand all aspects of a vendor before signing a contract! Listen in to learn more! 02:13 Personal Experiences with Vendors 09:39 Vendor Accountability and Service Quality 14:08 Finding Non-Industry Specific Solutions 16:50 Contract Models in Vendor Relationships 20:00 Developing a New Solution 23:30 Understanding Negotiation Power Tune in to today’s episode and checkout the full show notes here .…
What sets successful business developers—aka rainmakers—apart in today’s legal landscape? Inspired by a Harvard Business Review article and a recent conversation with a friend, Tyson breaks down a study that identified five different types of business developers and explains why only one type actually leads to sustainable firm growth. Key Takeaways: The Declining Client Loyalty Trend: In 2018, 76% of clients stuck with their law firms; by 2023, that number dropped to 53%, and by 2028, it's expected to be just 37%. The Five Business Development Profiles: The Expert – Focuses solely on skill mastery, assuming clients will come. The Confidant – Builds strong client relationships but lacks a structured growth strategy. The Debater – Challenges clients and pushes hard for innovation but risks alienating them. The Realist – Offers brutal honesty but can be perceived as pessimistic. The Activator (The winning strategy) – Proactively builds and leverages relationships, making strategic connections and driving business growth. The Activator Playbook – How to Grow Your Firm Like a True Rainmaker: Commit to Business Development: Set aside dedicated time (at least 2-3 hours per week) for networking, outreach, and lead generation. Balance time between nurturing existing clients and acquiring new ones. Expand and Leverage Your Network: Attend industry events and engage on LinkedIn. Introduce clients to other attorneys and create strategic partnerships. Set a goal to make three new connections per week. Create Value Before Clients Ask: Send legal updates, trends, and strategic advice without waiting for clients to request it. Offer proactive insights tailored to your clients’ needs. Choose 5-10 key clients and send them something valuable this week (a checklist, legal update, business tip, etc.). Action Steps: Start blocking time for business development on your calendar. Actively seek and make three new connections each week. Find ways to provide unexpected value to clients to reinforce your authority and relationships. Connect with us! Text Tyson at 314-501-9260 with your thoughts or questions. Submit podcast topics or questions at maximumlawyer.com/ask . Don’t miss future episodes—subscribe to the Maximum Lawyer Podcast on your favorite podcast platform! Resources: Join the Guild Membership Subscribe to the Maximum Lawyer Youtube Channel Follow us on Instagram Join the Facebook Group Follow the Facebook Page Follow us on LinkedIn…
Today is the FINAL day to lock in your Early Access Ticket for MaxLawCon 2025 at the lowest price! After midnight tonight , prices go up and tickets won’t reopen until Spring. If you're serious about scaling your law firm, mastering the latest technology, and building a more profitable, efficient practice - Max Law Con 2025 is for you. 📍 October 9-10, 2025 | Nashville, TN 🎟️ Grab your ticket NOW before it’s too late! Resources: Join the Guild Membership Subscribe to the Maximum Lawyer Youtube Channel Follow us on Instagram Join the Facebook Group Follow the Facebook Page Follow us on LinkedIn…
1 How to Create an Internship Program That Actually Works with Adam Rossen 1:19:09
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Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a law firm owner who is looking to create an internship program for your firm? In this episode of the Maximum Lawyer Podcast, Tyson chats with Adam Rossen, who shares insights on the successful internship program at Rossen Law Firm. Adam discusses the evolution of the program and highlights the value of informal yet immersive experiences for interns. Internships within the legal space are important experiences that help prepare law students for life as a lawyer. Adam talks about the significance of good internship programs and why law firms who don’t have them need to create a viable program. Internship programs will look different across firms, but it is crucial to sit down and think about what aspects of being a lawyer should be taught to interns. Does your program involve tasks like research, client intake or trial support? Think about what soft skills need to be taught like effective client communication and projecting confidence when presenting a case at trial. As a law firm owner, it is important to provide interns with the skills they need to be successful and think about how your internship program can improve as the years go on. Internships also provide students with the chance to differentiate perception versus reality as it relates to working in the legal space. Many who watch legal dramas, like Law and Order might be fooled into thinking law and law enforcement are the same as what is shown on TV. Adam emphasizes that the legal space is not glamorous at all times. There is a lot of hard work that can take months to complete as a case makes its way through the criminal process. There is also a lot of administrative work involved and interactions with different types of people that can make the work both exciting and stressful. Listen in to learn more about how to create a successful internship program! 02:34 Starting the Internship Program 09:51 Program Structure and Requirements 15:02 Introduction to Internship Curriculum 22:29 Curriculum Components 34:25 Curriculum Structure for Interns 42:42 Confidentiality and NDA for Interns Tune in to today’s episode and checkout the full show notes here . Connect with Adam: Website Instagram Facebook X Linkedin Youtube TikTok…
1 The HR Mistakes Killing Your Law Firm Culture (And How to Fix Them) with Dr. Melvin King 1:31:20
1:31:20 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:31:20
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you thinking about improving your HR systems? In this episode of the Maximum Lawyer podcast, host Tyson interviews Dr. Melvin King about the pivotal role of human resources in law firms. They discuss the importance of understanding generational differences in the workplace and the critical components for fostering a good work environment. Dr. Melvin King emphasizes the importance of HR as it relates to the relationship between the employee and the employer. The work environment includes employees of different generations and HR needs to balance the needs of everyone. Whether it be Boomers or Millennials, every generation works differently and values the work they do differently. Most companies will look to millennials for job opportunities or transitions as this generation is more eager to change things up. Boomers in the workplace might just be focused on retirement and will ride the wave until the end. HR departments can really make or break a company, especially if they are not working to ensure employees are supported. There are certain things HR professionals should adopt so employee satisfaction is high and retention is maintained. For example, knowing how to deliver constructive criticism is key. It is important to understand the personality of someone you are speaking to so you can gauge how they will take and react to information presented to them. Listen in to learn more from Dr. Melvin King! 2:58 The value of succession planning within a firm 5:47 Strategies for balancing the needs of different generations 14:11 How to deliver constructive criticism in the workplace 16:21 How to create effective HR systems 31:15 The importance of having a positive HR culture Tune in to today’s episode and checkout the full show notes here . Connect with Dr. Melvin King: Website Facebook…
1 Today’s Growth Opportunities in Law with Shane Jasmine Young 1:23:54
1:23:54 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:23:54
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you an attorney who is early in their entrepreneurial career? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux chats with attorney and entrepreneur Shane Jasmine Young. Shane shares her inspiring journey, her law firm, and the challenges of balancing professional aspirations with motherhood. Starting a law firm is not an easy feat and comes with a lot of fears and motivations. Shane delves into some of the fears and motivations that existed when she was starting her law firm journey. The uncertainty was a huge factor that initially led to her hesitation to start her firm. But, being laid off along with the support from her husband, it was the boost she needed to get started with 0 clients and no business experience. Shane also relied on the existing networks in the legal field to help get things off the ground and get those initial clients. For Shane, owning a law firm involves having a lot of accountability, especially when it comes to processes the firm follows and the frameworks for hiring. Shane looked at what her goals were for the firm as a foundation for who she initially hired. Having the experience of hiring someone who wanted to control everything led to a huge wedge in the firm dynamics. Shane used it as a learning curve when it came to future hiring and began verifying information for those who are coming into the firm. Listen in to learn more from Shane Young. 16:14 Fears and motivations behind starting a own law firm 21:19 Leveraging existing relationships and networks 38:42 Discussion on the financial sacrifices made to start a firm 49:43 The importance of accountability in hiring Tune in to today’s episode and checkout the full show notes here . Connect with Shane: Website Instagram Facebook Linkedin X…
Watch the YouTube version of this episode HERE Are you a law firm owner who is looking for ways to increase the productivity of your staff? In this episode of the Maximum Lawyer podcast, Tyson delves into the concept of Revenue Per Employee (RPE) and offers strategies for optimizing this crucial metric. Tyson responds to a question of Revenue Per Employee that a listener submitted. Revenue Per Employee can be done through increasing revenues or reducing the number of employees, which can be used to make decisions for a firm. You are going to want to assess how each employee is performing and how much money they are generating for a firm. In this analysis, if you find they are not benefiting your firm, it might be time to let them go. Tyson also suggests that processes could be causing a roadblock for employee productivity leading to issues in performance and sales. If this is the case, you need to re-evaluate those processes. Tyson provides some ways a firm can enhance employee performance and RPE. This can be done through investing in automation so work is easier for employees. Another thing to do is analyze who is managing your staff. Sometimes management can cause problems for your staff and can ultimately cause performance issues. If this is the case, it is essential to pivot and possibly re-hire. Listen in to learn more! 1:54 Discussion on how RPE varies by firm type and practice area 3:10 Strategies to enhance employee efficiency 5:52 Enhancing employee performance and RPE 8:43 Reviewing and adjusting pricing strategies to enhance revenue Tune in to today’s episode and checkout the full show notes here .…
1 Unlocking the Secrets to Viral Videos: How Hilary Billings Turns Stories Into Millions of Views 1:46:47
1:46:47 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:46:47
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a lawyer looking to become better at content creation? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux interviews Hilary Billings, the "queen of content," who shares her journey from aspiring clinical psychologist to successful content creator and entrepreneur. Creating content that people gravitate towards takes dedication and consistency. Hilary and Tyson chat about some of the things business owners should do, especially as it relates to the legal field. For those who are getting started in content creation, it is crucial to practice through repetition. Whether it is speaking in front of a camera or conveying a message in a certain way, practice is a necessary factor in being successful. Practicing and building confidence also involves figuring out who your target audience is and how to speak to them. Content creation for lawyers involves determining what content type works for you. Though there are many types of styles and content, educational content tends to be the most popular. Hillary speaks to the need to figure out how to educate an audience through a certain style, such as skits or straight to the camera videos. Most people will be more interested in knowing how to avoid a situation or how to handle themselves in a situation. Listen in to learn more from Hillary Billings. 19:45 The importance of practice in building confidence 25:44 Creating content that reflects true self and values 33:57 Discussion on the effectiveness of personal branding 37:19 Insights on effective content types for lawyers 43:14 Identifying successful content factors in videos Tune in to today’s episode and checkout the full show notes here . Connect with Hilary: Website Instagram Facebook X…
Watch the YouTube version of this episode HERE Are you looking to implement AI into your law firm? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux discusses three AI tools that can significantly benefit law firms. AI can be used in a variety of ways to make your job and life easier. Tyson delves into 3 unique AI tools that lawyers can use to elevate their firms. The first is Paxton, which is a legal research tool. The tool can help you research for a case but it will also draft documents and conduct analysis for you. It is a game changer for those who spend a lot of time in a courtroom. The second tool is Murph AI, which is a marketing tool with voice over automation. It is a great tool for content creation to convey messages in a unique way. The last tool is Opus Clip, which is a video editing tool that transforms long form videos into short clips for social media. It is a time saver for lawyers who are trying to upgrade their content. Listen in to learn more! 1:58 Discussion on Paxton AI, a superior legal research tool 3:44 Introduction to Murph, a voice-over automation tool 5:48 Overview of Opus Clip, an AI tool that creates short videos Tune in to today’s episode and checkout the full show notes here .…
1 From Top Prosecutor to High-Paid Defense Attorney: Why Thomas Moskal Quit on the Spot 1:29:23
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Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked"I walked away from my job as a Chief Deputy District Attorney—without a backup plan. Here's why." After 7 years as a top DUI and felony prosecutor in Clark County, Nevada, Thomas Moskal made a life-changing decision. In this eye-opening interview, he reveals: ✅ The exact moment he decided to quit his high-profile role ✅ How he went from zero clients to a thriving criminal defense practice ✅ The biggest mistakes most defense attorneys make (and how to avoid them) ✅ Why charging higher fees attracts better clients ✅ The secret to scaling a criminal defense firm without burning out If you're a lawyer, entrepreneur, or just someone who loves real, behind-the-scenes legal stories , this episode is for you! 🔴 WATCH and LISTEN NOW and discover the truth about the legal system, pricing strategies, and building a high-profit, low-overhead law firm. 📌 Chapters: 00:00 – From Prosecutor to Defense Attorney 05:32 – The Breaking Point: Why I Quit 12:15 – How I Signed My First $18K Client (No Office, No Website) 20:45 – Why Most Criminal Defense Lawyers Fail 32:00 – The Best Pricing Strategy for High-Ticket Clients 41:20 – Scaling a Law Firm: Why Criminal Defense is Hard 55:45 – The Future of Law Firms & Social Media Strategy 📢 Drop a comment below: Would you have quit in his position? 👥 Connect with Us: ✅ Subscribe for more legal & business growth insights! 🎯 Follow Thomas Website TikTok Instagram Facebook Linkedin Youtube X 💡 Join the Maximum Lawyer Community – Max Law Guild . 🔔 LIKE, SHARE & SUBSCRIBE to stay updated with expert insights on law firm growth & legal business strategies!…
Watch the YouTube version of this episode HERE Are you a law firm owner who is looking for ways to make more money? In this episode of the Maximum Lawyer, Tyson Mutrux delves into 14 types of revenue for law firms and offers actionable strategies to diversify income streams. Law firms and attorneys alike can take advantage of so many streams to make money. There are many ways to engage with clients and colleagues alike and diversify your income stream. Diversifying income streams is an important way to generate more revenue for a law firm. Tyson speaks to the different types of revenue that can bring in money. These include subscriptions, selling templates and courses, charging for partial services like onboarding, partnering with other firms, developing and selling legal software and coaching or consulting. Take a listen to learn about the 14 types of revenue that can increase your income! 01:19 Subscription Revenue 02:19 Service and Product Revenue 04:18 Affiliate Revenue 06:15 Recurring Revenue 08:11 Consulting or Coaching Revenue Tune in to today’s episode and checkout the full show notes here .…
1 Why Traditional Lawyer Marketing Is Dying – The New Strategy You MUST Use (w/ Justin Berry) 1:46:44
1:46:44 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:46:44
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a lawyer who is trying to improve their social media presence? In this episode of the Maximum Lawyer podcast, Tyson speaks with Justin Berry, a media and marketing expert about the evolution of media from legacy to new media and its impact on advertising, particularly for lawyers. Media, both old and new can be used as an advantage for lawyers as a way to gain traction and clients. A lot of lawyers still use old legacy media, like billboards and tv adverts. In today’s world, this media doesn’t work as well, as new legacy media, including social media, has changed the game when it comes to advertising services. Old legacy media does not allow for potential clients to trust you or have the chance to build trust. Social media can help lawyers interact with audiences over many months or years, which can allow people to trust the information you are putting out there. Creating engaging content as a lawyer can be challenging, but Justin provides some strategies that can be used to make it successful. One strategy is to think about who your audience is and what content they are watching on a daily basis. With this, you can create content around the audience’s interest so the algorithm will send them your videos. Another strategy is splitting your content throughout the week that targets different audiences. For example, if you want to create 4 videos a week, dedicate 2 videos to attorneys and 2 videos to the average client. This way you are connecting with colleagues and potential clients at the same time. Listen in to learn more! 04:32 Authenticity in Media 18:14 Valuing Yourself 20:06 Hiring Insights 24:15 Bad Hires and Character Flaws 27:06 Quick to Fire, Slow to Hire 29:45 Identifying Trends in Media 38:15 Team Collaboration in Content Creation 41:17 Content Management Importance 01:15:45 Identifying Audience Interests Connect with Justin: Website Tune in to today’s episode and checkout the full show notes here .…
Watch the YouTube version of this episode HERE Are you a law firm owner who is struggling with perseverance? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux delves into the critical role of perseverance for law firm owners and entrepreneurs. For Tyson, success comes to those who can endure the pain to keep going. For law firm owners, you need to stick it out and fight through the tough situations in order to rise above it all and make it to the other side. For those that are struggling, there are a few things you can do, in which Tyson uses Carvana as an example of a company who rose to the top after hitting rock bottom. You can reduce costs and restructure debt, improve operations and slim down your workforce. Tyson provides some actionable steps law firm owners can take to persevere through tough times. One thing is to focus on the long game because success takes time. Big wins are not always going to happen. They will come in waves and it is important to always focus on the ultimate goal, even when things don't go as planned. Make sure to celebrate the small wins to keep momentum going so you and your staff are motivated to keep working hard. Tyson also emphasizes the need to have a good support system around you. It is more important to ensure your colleagues and staff are going to push you to be better and be there to help when needed. Take a listen to learn more! 00:11 Enduring struggles and setbacks as a law firm ownership 3:16 Actionable steps for enduring challenges in law firm ownership 7:53 Importance of building mental toughness law firm success 13:56 Emphasis on viewing failures as opportunities for growth and improvement Tune in to today’s episode and checkout the full show notes here .…
Watch the YouTube version of this episode HERE Are you a law firm owner who is looking for some advice when it comes to the company’s finances? In this episode of the Maximum Lawyer podcast, Tyson Mutrux engages in a thought-provoking discussion with Brian Feroldi, a seasoned expert in stock picking and financial statement analysis. The conversation centers around the importance of understanding financial statements and how this knowledge can be particularly beneficial for law firm owners. Brian delves into the importance of financial education for those in the legal field. For law firm owners, it is important to understand how to create financial statements and what it means for a business as it relates to determining success. Determining success can be done by analyzing financial statements and finding out how much profit a company is making, the direction of their financial results and the balance of cash and liabilities. For those who are thinking about acquiring a business, these factors are important to think about. Scaling a law firm needs to be done strategically or else it can fail. The more successful a law firm is, the more cash they will eat. That is why many firms need lines of credit, because the access to cash in the bank is not always readily available. For firms to stay afloat, owners need to balance growth with having the cash to support it. Listen in to learn more! 1:64 The need for financial statement education for lawyers 4:47 The three primary financial statements crucial for analysis 15:66 Discussion on cash flow issues faced by scaling law firms 19:30 Discussion on the significance of personnel costs in law firms 41:63 Prioritizing long-term relationships and success over short-term gains Tune in to today’s episode and checkout the full show notes here . Connect with Brian: Website Instagram X TikTok Linkedin Youtube…
Watch the YouTube version of this episode HERE Are you an attorney who is looking to transition to person injury (PI) law? In this episode of the Maximum Lawyer, host Tyson addresses a listener's question about transitioning from a defense firm to a personal injury (PI) practice. The transition to a PI practice involves a change in mindset from defense to client focused. For those hoping to make this transition, it is important to focus all your efforts on the case and client and to do everything in your power to win but not get consumed by the truthfulness of a client. A strategy to get to this point is understanding how a case affects a person at every level. Think about how the case affects one’s mental health, their professional life and family dynamics. Transitioning from one practice area to another will not happen without intentional networking with those in the PI field. Starting in a new field like PI will mean a slow gradual climb in cases. Through networking, some other lawyers might send you cases they either don't want or can’t handle. Personal injury cases will include medical terminology that you will need to become familiar with. Get to know what conservative care is and the importance of MRI’s. This will allow you to not only become a better PI attorney but build trust with your client. Take a listen to learn more! 03:57 The importance of shifting from a defense mindset to a client-focused approach 7:53 The need to gain trial experience to enhance case values and effectiveness 8:51 The importance of networking with personal injury attorneys 12:37 Understanding defense strategies to better navigate personal injury cases Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
1 The Power of Mindset: How Language and Self-Reflection Shape Success with Marco Brown 1:31:23
1:31:23 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:31:23
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you an aspiring lawyer who is looking for some guidance? In this engaging podcast episode, Tyson Mutrux and Marco Brown discuss their experiences in Las Vegas and Marco's recent trips to Austin and Houston. The conversation delves into themes of personal branding, respect, and the importance of mindset. Tyson and Marco chat about some of the aspects of being lawyers, including some challenges that exist. Marco speaks to how wearing a suit serves as a suit of armor for many lawyers. For some, suits represent confidence to do your job well and respect that is given from other lawyers or clients. Most times, people trust lawyers when they show up wearing a suit because it looks professional. Marco delves into the importance of using fear as motivation when it comes to working in the legal field. For Marco, he used the fear of failing as a lawyer and disappointing his family as motivation to keep working hard. It is important to not stay in that place of fear, as overtime it can keep you from achieving better. But if you use it as a motivator for a period of time until you get to a more stable place, it can be beneficial. This fear will lead to mistakes early on, but the learning curve will allow you to become a better lawyer. Listen in to learn more! 9:45 The idea that suits serve as a "suit of armor" for confidence and respect 17:18 The challenges of running a law firm 18:32 The struggles of starting a law firm during the Great Recession 23:17 Using fear as motivation Tune in to today’s episode and checkout the full show notes here Connect with Marco: Website Facebook Linkedin Youtube…
Watch the YouTube version of this episode HERE Are you a law firm owner who is struggling with a problematic employee? In this podcast episode of "Maximum Lawyer," host Tyson delves into the critical issue of toxic employees within law firms. He discusses how such individuals can negatively impact team morale, productivity, and client relationships. Toxic employees can really affect the work environment, where business, relationships and the bottom line can suffer. Toxic employees are those with negative behaviors that disrupt the workplace. Red flags include excessive self promotion, hoarding work and hiding incomplete tasks, rejecting support from coworkers, and gossiping. These are traits to look out for to identify the problematic employees on your team. After identifying the traits, it is important to know how to address toxic employees. It is important to have direct communication with the person and provide an overview of the toxic behaviors they have been doing and what the impact on the team has been. Another strategy is to set out clear expectations with a defined timeline for when you expect to see results. Offer training or mentorship to make sure they can improve and change that team morale for the better. Take a listen to learn more! 1:19 Discussion on how toxic employees can harm team morale 3:27 Definition of toxic employees 4:41 Identifying subtle behaviors that indicate a toxic employee 16:34 Strategies for dealing with toxic employees Tune in to today’s episode and checkout the full show notes here .…
In this episode, Tyson Mutrux introduces the 2024 State of the Firm Survey —a groundbreaking initiative designed to help law firm owners grow and scale their practices. Tyson explains how the survey aims to answer key questions many firm owners have about compensation, benefits, operations, and more. By participating in this anonymous survey, law firm owners can contribute to a valuable resource that benefits the entire legal community. The results will be shared in late January 2024 through a live show and downloadable report. For those who wish to receive the report early, there's an option to provide an email after completing the survey (completely optional and separate from the anonymous responses). Take the survey now at maxlawsurvey.com — rising tides raise all boats! Key Takeaways: The survey is completely anonymous and takes 10–15 minutes to complete. Results will provide insights on law firm operations, compensation, and benefits. The live results show is scheduled for late January 2024. Contribute to a collaborative effort to grow and improve law firms nationwide. Visit maxlawsurvey.com now to participate and help create a powerful resource for law firm owners everywhere! Resources: Join the Guild Membership Subscribe to the Maximum Lawyer Youtube Channel Follow us on Instagram Join the Facebook Group Follow the Facebook Page Follow us on LinkedIn…
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Maximum Lawyer
1 Finding Your Niche: Trademark Law and Education with Sonia Lakhany 1:14:08
1:14:08 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:14:08
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you interested in learning more about trademark law? In this episode of the Maximum Lawyer podcast, host Tyson chats with Sonia Lakhany, who discusses her journey in trademark law and her educational brand, 4L. 4L provides legal education in trademark law and can help you understand how to brand a business. 4L is all about providing continuing education to lawyers in a way that has not been done before. It not only tells you what something is, but shows you how to do it, which is a concept that is not popular in the legal field. With experience in trademark law, Sonia began teaching a 2 week course in trademark law which catapulted the business to delivering more courses to help people understand how to trademark and brand a business. Sonia speaks to the attractiveness of trademark law in comparison to other areas. Trademark law allows for more autonomy and flexibility due to not having to be in a courtroom or having multiple teams doing different work in order to achieve one goal. There is a small barrier for entry in trademark law, which makes it more lucrative as a practice. Listen in to learn more! 2:36 The purpose of Pharrell as an educational brand 7:23 The importance of trademark considerations in branding 12:19 The significance of branding in establishing a recognizable identity 30:26 Why trademarks are an attractive area for attorneys Tune in to today’s episode and checkout the full show notes here . Connect with Sonia: Website Instagram Facebook Linkedin Youtube…
Watch the YouTube version of this episode HERE Are you looking for some advice on how to maintain a successful law firm? In this episode of "Maximum Lawyer," host Tyson explores the concept of "never multiplying by zero," inspired by Chris Williamson. Tyson applies this mathematical principle, in four ways to law firms. This concept means that anything multiplied by zero always equals zero. As it relates to law firms in particular, a “zero” will cancel out everything else. For example, if a law firm is doing exceptionally well, but there is one area or team that is dropping the ball, it can negate all the hard work the firm is doing. When it comes to clients, many will disregard all the great things you did with their case if you failed or underperformed in one area. This rule drives home the idea that as a lawyer, you need to avoid pitfalls instead of amplifying successes every time. This concept can also be used when talking about client neglect. Clients bring in the business, money and success for a firm. Without clients, a firm would cease to exist. It is important to ensure you are communicating with clients and meeting their expectations. Focus on maintaining the clients you have instead of trying to sign new clients.This will ensure clients are happy and that they refer people to you. Listen in to learn more! 2:09 How a single critical area of failure can negate a law firm's successes 3:16 The need to focus on avoiding pitfalls 7:08 How ignoring client needs can potentially damage a firm’s reputation 18:29 How clear goals help in making informed decisions Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
1 Content That Converts: How to Build a Social Media Strategy for Your Law Firm with Rob Freund 1:03:44
1:03:44 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:03:44
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a lawyer who wants to work in social media or with influencers? In this episode, Tyson Mutrux interviews Rob Freund, who specializes in influencer marketing and legal compliance. They discuss the intricacies of advertising regulations, and the challenges brands face when working with influencers. Rob and Tyson talk about how lawyers can implement social media within their work. The easiest way to do this is by posting information that current or past clients have struggled with or a piece of legal information that you think members of the public would like to know. You can relate it back to a pop culture issue or current event happening. Most people enjoy keeping up with pop culture or current events, so linking it back to law can peak people’s interest. Working with influencers as a lawyer can be a difficult thing to navigate. For lawyers, it is important to train your influencer on what their legal obligations are as it relates to disclosures and to have a monitoring program in place to help ensure the rules are being followed. Ensure to include this information in any contract with an influencer, so you as a lawyer are protected. Take a listen to learn more! 04:04 Rob's Social Media Strategy 10:47 Goals of Social Media Posting 12:14 Working with Influencers vs. Brands 14:21 Common Legal Pitfalls in Influencer Marketing 39:17 Deep Fakes and Legal Risks 43:33 AI and Future Litigation Connect with Rob: Website X Linkedin Tune in to today’s episode and checkout the full show notes here .…
Watch the YouTube version of this episode HERE Are you a lawyer who is looking for ways to implement AI in their work? In this episode of the Maximum Lawyer Podcast, host Tyson Mutrux shares ten prompts for lawyers to enhance their firms using AI tools like ChatGPT. AI tools can be a saving grace for both lawyers and law firms alike. Tyson delves into the ones that can really change the game in the legal space. Legal research is a time consuming task, but it can be more efficient using ChatGPT. If you type in a prompt that is relevant to your work, not only with the tool pump out some standard information to get you started, but it will include citations, where you can be directed to the source to continue your research. When it comes to drafting documents, you can use AI tools, such as Notebook LM, to build out mediation statements. You can upload a template to the platform and ask it to build around the template. There are similar AI tools where you can work from the platform just like a word document, but all of the features are included, making the drafting process more efficient. Take a listen to learn more about how lawyers can use AI. 01:09 Using AI for Legal Research 04:52 Creating Standard Operating Procedures 09:32 Client Communication Automation 11:20 Scenario-Based Problem Solving 12:12 Client Feedback Surveys Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
1 How Can Lawyers Balance Leadership and Family Life? with Tiffany Webber 1:14:45
1:14:45 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:14:45
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a business owner who is looking for advice on how to better run your firm? In this episode, Tyson Mutrux chats with Tiffany Webber, a lawyer and firm leader about navigating the complexities of running a law firm while balancing a personal life. Tiffany speaks to some of the challenges she has faced while running a small organization. One of these challenges is having an open door policy with staff, where nothing can get done because there are always questions and concerns brought to her attention. Mitigating this for Tiffany involves setting boundaries with staff and saying no to things. Running a business involves staying connected with employees and ensuring they are set up for success. For Tiffany, it is important to know who fits best for your business and taking action to replace people if needed to make sure your business doesn't suffer due to underperformance. This also helps support staff who work hard and reward them for doing good work. It is also important to balance employee retention and happiness with good, effective client service so business is always prospering. Listen in to learn more! 02:11 Desire for Growth vs. Escape 05:23 Setting Boundaries for Personal Time 10:02 Challenges of General Practice Firms 11:43 Motivation for Joining the Firm 15:30 Desire to Fix Systems 18:23 Making Tough Calls Tune in to today’s episode and checkout the full show notes here . Connect with Tiffany: Website Instagram Facebook Linkedin Youtube…
Watch the YouTube version of this episode HERE Are you looking for a new morning ritual? In this episode of the Maximum Lawyer podcast, Tyson Mutrux delves into a motivational speech by Jim Rohn, which he recently watched on YouTube. Tyson shares five key affirmations from Rohn's speech that individuals should recite each morning to foster a positive mindset and personal growth. The first affirmation is “today I choose to be positive”, which is something that can set the tone for a good day. The second is “I am grateful for all that I have”, which builds resilience and shifts the focus from scarcity to blessings. The third affirmation is “I am capable of achieving great things”, which reinforces the idea that you can achieve anything and to take action. The fourth affirmation is “I embrace challenges as opportunities for growth”, which helps you reframe your thinking into having proactive approaches to setbacks. The fifth and last affirmation is “I can take action towards my goals every day”, which emphasizes that small actions and discipline can lead to big things. Take a listen to learn more! 01:20 Affirmation 1: Choose Positivity 03:09 Affirmation 2: Gratitude 05:17 Affirmation 3: Believing in Potential 06:27 Affirmation 4: Embracing Challenges 08:28 Affirmation 5: Taking Action Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
1 The Best Lessons Learned from Partnership Breakups and Fitness Transformations with Christopher Nicolaysen 1:03:25
1:03:25 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:03:25
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a lawyer looking for some advice on personal and professional growth? In this podcast episode, host Tyson Mutrux engages in a deep conversation with Christopher Nicolaysen about personal and professional growth. Christopher provides some insight on the challenges of achieving both personal and professional goals through fighting through the boring stages of achieving those goals. Whether you are working on your fitness or wanting to open up a firm, it is the boring, everyday tasks that will get you to those goals. For example, eating the boring, healthy food and committing to working out at the gym are the things that will get you to those fitness goals. As it relates to the legal space, Christopher and Tyson chat about the importance of strong partnerships in a law firm. Blame can be a huge issue that leads to the end of both professional and personal relationships. It is fine to blame no one in some situations so people’s feelings are not hurt and those relationships can stand strong. It is important to assess a situation to determine if blame needs to be made or if something happened as a result of the business. Take a listen to learn more! 03:03 Data-Driven Approach 08:30 Long-term Fitness Mindset 11:23 Partnership Breakup Discussion 14:06 Molding a Partner's Vision 20:16 Misaligned Expectations 21:55 Confronting Difficult Conversations Tune in to today’s episode and checkout the full show notes here . Connect with Chris: Website Instagram Facebook Linkedin Youtube X…
Watch the YouTube version of this episode HERE Are you looking for a cool way to conduct research? In this episode of the Maximum Lawyer podcast, host Tyson Mutrux shares an effective research prompt he has been using to gather insights from experts. Tyson discusses a good prompt he uses to gather insights from those in the legal space. The prompt is: what are your favorite (lessons, tips and frameworks) from (expert, book, resource) about (topic). This is from the AI tool, Perplexity. The tool will pull aspects of the prompt from the Internet and answer the question for you. Perplexity will also provide links for you to find out more information about the prompt, which can help research various topics. Listen in to learn more about how to research more about any topic! 1:54 A prompt for gathering insights from experts on various topics 2:54 Utilizing the AI tool Perplexity for effective research and insights 3:53 Essential lessons on law firm management Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
1 Navigating the Challenges of a Niche Market with Ashley Garbe Smith 1:08:27
1:08:27 Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like Liked1:08:27
Αναπαραγωγή αργότερα Αναπαραγωγή αργότερα Λίστες Like LikedWatch the YouTube version of this episode HERE Are you a lawyer who is looking for some advice on starting a firm? In this episode, Tyson interviews Ashley Garbe Smith, an attorney and founder of AGS Law, which specializes in dental transitions. Ashley shares her journey of starting her law firm during the COVID-19 pandemic in 2020. Ashley provides some insights on the benefits and lessons learned from narrowing a practice as it relates to running a law firm. For Ashley, who used to work in the dental field, niching down in the legal space to do dental transitions was a familiar thing. For those who are hoping to narrow down a practice field, it is good to think about areas you already have expertise in. Did you focus on a specific practice in law school? Did you spend a year articling for a specific lawyer and learned the ins and outs of that field? Play to your strengths when you are thinking about narrowing or niching down your firm. It is no surprise that lawyers are very busy and suffer from burnout quickly. Ashley and Tyson chat about the importance of self care for lawyers. Most lawyers wear many hats and dedicating time to self care will not only allow you to last longer in the business but have a better outlook on life. Schedule self care into your busy calendar and make it known to your colleagues the importance of it. This can help you stay on track to dedicating time to it and show others that it matters to you so they respect that time. Listen in to learn more from Ashley! 03:01 Niche Practice Area Dynamics 04:58 Client Expectations in Niching 05:50 Benefits of Specialization 12:04 Challenges in Valuing Law Firms 13:08 Importance of Self-Care Tune in to today’s episode and checkout the full show notes here . Connect with Ashley: Website Instagram Facebook LinkedIn…
Watch the YouTube version of this episode HERE Are you looking for ways to make better content? In this episode of Maximum Lawyer, Tyson shares five simple yet effective ways to expand any idea, inspired by writer Dickie Bush . Tyson discusses the 5 things that can be used to expand not only an idea, but content. One way is to connect tips with an idea to relate it back to a core thought and propose an action step. The second is statistics and informing people of factual aspects of a topic to make it reliable. The third thing is to break ideas into steps to make an idea more digestible and easier for someone to understand. The fourth thing is adding stories to content, which can make content more memorable. And the last thing is quotes, which can be used to tie an idea back to reality and make it more believable to an audience. Listen in to learn more! 1:14 Expanding content ideas 2:09 Using reliable statistics to add authority to content 3:57 How stories make content more memorable and digestible 4:49 The effectiveness of using quotes to add credibility to content Tune in to today’s episode and checkout the full show notes here .…
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Maximum Lawyer
Watch the YouTube version of this episode HERE Are you a law firm owner who is thinking about improving how the business operates? In this podcast episode, Tyson chats with Paul Yokabitus, a guest expert in legal and financial planning. They discuss Paul’s journey in building a successful firm. Building a successful law firm involves understanding the risks that might exist. Tyson and Paul discuss how attorneys should operate when attacking these risks. It involves starting each day with an agenda that is intentional in getting things done and tackling any issues that arise. It is also important to be open to new opportunities as a business owner and preparing for the good and bad of running a firm. Client and customer service should be of top concern for law firms when it comes to measuring success. In a world where many businesses are using AI, attorneys need to prioritize customer service. This can include ensuring clients understand the legal process or going over documentation. AI should be used to streamline certain processes, so you can free up your time to service customers and clients. Listen in to learn more! 05:19 Mindset of Successful People 12:26 Differentiation in a Crowded Market 13:32 The Importance of Client Service 16:55 Pivoting in Legal Practice 17:39 Finding the Right Team 24:21 Overcoming Failures Tune in to today’s episode and checkout the full show notes here . Connect with Paul: Website Instagram Facebook Linkedin Youtube X…
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