Unlock Black Friday Profits: Expert Funnel Strategies for Course Creators with Josip Belina

Master The Inbox

It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes, but there’s so much more to it. That’s why in this episode, I brought in someone who knows exactly how to make Black Friday work for your business.

I sat down with Josip Belina, a funnel strategist who’s helped countless businesses turn data into dollars. He’s sharing his best tips on creating profitable Black Friday funnels—and trust me, you don’t want to miss this.

Here’s a glimpse of what you can expect from this episode

In this episode, Monica Badiu and Josip Belina discuss tips for creating profitable Black Friday funnels. They cover topics such as determining the right discount percentage, offering bundles, sending more emails, and analyzing KPIs. They emphasize the importance of starting early and promoting products that have already been successful. They also debunk the misconception that running a Black Friday campaign devalues a brand. The episode concludes with advice to just do Black Friday sales and focus on your best customers.
Takeaways

• Data is crucial for creating successful Black Friday campaigns.
• Understanding customer engagement in different stages of the sales funnel is key.
• Metrics to analyze include web analytics, user interactions, and RFM (recency, frequency, monetization).
• Logistics and operations impact customer perception and trust.
• Course creators and consultants can leverage data to improve their Black Friday campaigns.
• Setting marketing goals, tracking data from multiple sources, and analyzing past campaign data are important steps in preparing for Black Friday.

Meet my guest, Josip Belina
Josip is a Funnel Strategy Lead with a background in biomedical science. He specializes in funnel optimization, marketing automation, and data analysis, helping online businesses scale to multi-million-dollar revenues. With a scientific approach, Josip designs automated systems that maximize profits and streamline sales funnels.
Before moving into marketing, he honed his analytical skills in a hospital lab in Croatia. Now, he leverages his expertise to help businesses grow through data-driven strategies, focusing on customer acquisition, retention, and long-term profitability.
Connect with Josip on

Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Visit Monica’s website: https://www.monicabadiu.com
• Listen more Master the Inbox episodes: https://www.monicabadiu.com/master-the-inbox-podcast/
• Get your Black Friday resources: https://www.monicabadiu.com/black-friday-resources/
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Learn more about running successful em...