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Transparent Sales: Lessons for Modern Marketers | Todd Caponi
Manage episode 429347595 series 3557548
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In this episode of MarketPulse: Pros and Pioneers, we're excited to host Todd Caponi, a renowned sales expert and the Principal of Sales Melon LLC. Todd Caponi is the author of the acclaimed books, The Transparency Sale and The Transparent Sales Leader. With a background as a multi-time C-Level sales leader, Todd is known for his deep dives into behavioral science and sales history, making him a unique voice in the sales and marketing world.
Join us as Todd shares his groundbreaking insights on transparency in sales. Discover why embracing imperfections and being honest with customers can significantly boost your conversion rates and build long-term trust. Todd delves into fascinating stories from sales history, demonstrating how lessons from the past can shape our current marketing strategies.
In this episode, you'll learn the importance of understanding why you lose deals and how this can be a game-changer for your business. Todd’s engaging anecdotes, such as the challenges faced by early innovators like James Watt and Gustavius Swift, offer valuable lessons for today’s entrepreneurs.
Whether you’re a seasoned marketer or a business owner looking to improve your sales approach, this episode is packed with actionable advice and surprising insights. Don’t miss out on learning how transparency and historical lessons can enhance your marketing efforts.
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