Turn Client Feedback into Social Media Gold

Marketing Sucks

When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you!

In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• The best moments to ask for reviews from your customers
• The best channels for featuring your client testimonials
• How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!)

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:11 Intro & statistics

03:17 Why reviews matter

05:37 Requesting reviews

07:47 Best places for testimonials

10:20 Turning reviews into social content

12:10 Ads, testimonial libraries & user-generated content

13:21 Leveraging negative reviews

14:19 Your action item

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency