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Brooklin Nash's Expert-Driven Content Strategy
Manage episode 376406360 series 3439546
Το περιεχόμενο παρέχεται από το Ramli John. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ramli John ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Brooklin Nash
With a decade of freelance and in-house marketing experience, Brooklin Nash has mastered the art of clear and simple client communication. About a year ago, Brooklin and his wife Becca decided to go the agency route and officially launched Beam last June. Brooklin focuses on helping both clients and freelancers stand out. In addition, as a guest contributor, Brooklin's written for G2, Drift, and MarketingProfs.
🎥 Timestamps
[00:00:00] Understanding the Essence of Expert Driven Content with Brooklyn Nash
[00:00:31] Strategizing Content with Brooklin Nash: Free Powerups Cheat Sheet
[00:00:55] Brooklin Nash on Expert Driven Content and the Impact of AI
[00:06:47] Expert-Driven Content Creation at Beam
[00:09:12] Creating Effective Content with Internal and External Subject Matter Experts
[00:12:54] Discussing Content Team Strategy with Brooklin Nash
[00:16:31] 42 Agency - My Number One Recommended Growth Agency
[00:17:17] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:17:59] Challenges and Considerations in Collaborating with Different Business Departments
[00:23:48] Discussion on the Importance of Expert Driven Content in Business
[00:26:44] Impact of AI & SEO on Content with Brooklin Nash
[00:31:05] Brooklin Nash on Measuring Success for Expert-Driven Content
[00:33:55] Creating Engaging Content with Beam
[00:37:30] Career Power Ups with Brooklin Nash
[00:42:59] Content Marketing Strategies and Networking Tips from Brooklin Nash
[00:47:12] A Reflection on Marketing Strategies with Brooklyn Nash
✨ Useful links
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