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How to Build a High-Level Create Strategy Process (Pt. 2)
Manage episode 429496480 series 3463123
Το περιεχόμενο παρέχεται από το Colby Flood. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Colby Flood ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback.
During the episode, you’ll learn how to create a 90-day creative strategy plan, hear Colby’s thoughts on why customization and flexibility are so important within a strategy process, and get Charlie’s tips for translating research insights into strategic creative briefs.
Plus, when you tune in, you'll also learn their unique methods of gathering and measuring data from ad performance, how they use tools like ChatGPT to assist in data analysis, and how Reddit and Quora help them gain deeper insights into industry language and customer sentiments.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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