Gas Pumps and Elevators: Unlikely Heroes in the Ad Space Odyssey - Digital Out-of-Home Industry

Marketing, Media & Adtech

Welcome to a special episode of the ADOTAT Show, where we explore the electrifying world of Digital Out-of-Home (DOOH) Advertising with none other than Barry Frey, the visionary CEO and President of the DPAA. In this groundbreaking episode, we take you on a journey through the transformative landscape of DOOH advertising, a realm where billboards are no longer static giants but dynamic canvases that engage, inform, and captivate audiences in ways never imagined before.

Join us as we dissect the meteoric rise of DOOH advertising, with projections showing a staggering increase to over $15.5 billion in global revenue this year alone. Barry Frey, alongside a panel of industry leaders, delves into the digital innovations reshaping the outdoor advertising space, from QR codes and augmented reality to 3D anamorphic displays. This isn't just a conversation about technology; it's a deep dive into how digital advancements are fostering unparalleled levels of audience engagement and transforming public spaces into interactive storytelling arenas.

Featured Guests:

Barry Frey, President and CEO of DPAA

Sean McCaffrey, CEO of GSTV

Mark Kidd, Executive Vice President at Captivate

Sarah Parkes, Chief Operating Officer at Talon Outdoors

Blake Sabatinelli, CEO of Atmosphere

In This Episode, You'll Discover:

The exponential growth and future projections of the DOOH advertising industry.

How digital innovation is pushing the boundaries of traditional outdoor advertising.

The power of engagement: transforming passive viewers into active participants.

Success stories and groundbreaking campaigns that redefine what billboards can do.

Insights into the next big innovations set to propel the DOOH industry forward.

The role of creativity in crafting memorable and impactful DOOH campaigns.

Perspectives on the future of advertising in a digital-dominated landscape.

Why Watch?

Whether you're a marketing professional, an advertising enthusiast, or simply curious about the future of digital engagement, this episode offers invaluable insights into one of the fastest-growing sectors of the advertising industry. Through in-depth discussions, expert analyses, and a look at the creative brilliance behind successful DOOH campaigns, you'll gain a comprehensive understanding of the revolution taking place in outdoor advertising.

Don't miss this opportunity to learn from the pioneers at the forefront of the DOOH revolution. Hit subscribe and join us on this fascinating journey through the intersection of technology, creativity, and public space.