ָָAdtech Chronicles: Jon Walsh on Surviving the Digital Jungle and Launching JobsinAdtech

Marketing, Media & Adtech

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of blockchain technology in ad tech. If you've ever wondered about the highs and lows of selling an ad tech company or the reality behind LinkedIn profiles, this episode offers a candid, behind-the-scenes look at the industry’s inner workings.

Jon shares his personal journey, recounting the challenges of building and selling his first company at just 31 years old, and the existential crisis that followed. He dives into the murky waters of blockchain and cryptocurrency, revealing why he believes blockchain is more hype than substance, yet remains optimistic about the potential of Bitcoin in ad tech. With insights into the future of digital advertising, Jon discusses the importance of innovation, or the lack thereof, in connected TV (CTV) advertising and why the industry still struggles to deliver a truly "wow" moment to consumers.

As the founder of JobsinAdtech.com, Jon has created a unique platform that serves as a focal point for job seekers and recruiters in the ad tech industry. He discusses the challenges of launching a job board in a saturated market, the importance of network effects, and why JobsinAdtech.com is different from the likes of LinkedIn and other traditional job platforms. Jon's mission is to streamline the hiring process by offering targeted, high-quality candidates, making it easier for companies to find the perfect match without wading through thousands of irrelevant applications.

But the conversation doesn’t stop there. Jon and Pesach also explore the vibrant community Jon has built through his infamous WhatsApp groups, which started during the pandemic as a way to stay connected and have now evolved into a global media hub for ad tech professionals. These groups are not just about networking—they're about creating a safe space for open discussions, tackling industry issues, and even the occasional digital bar fight. Jon shares some of the most surprising and humorous moments from these groups, offering a glimpse into the camaraderie that keeps the ad tech community thriving.

Whether you're an ad tech veteran or new to the digital advertising game, this episode is packed with valuable insights, industry secrets, and a healthy dose of humor. From programmatic advertising to CTV, blockchain, and the future of digital media, Jon Walsh’s conversation with Pesach Lattin is a deep dive into the trends shaping the future of ad tech. Don’t miss out on this chance to learn from one of the industry's most experienced and candid voices. Tune in now! 🎧 #AdTech #DigitalAdvertising #Programmatic #BlockchainInAdTech #CTVAdvertising #JobsInAdTech #DigitalMedia #JonWalsh #PesachLattin #TheADOTATShow