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5 Simple Questions to Help You Identify the Right Niche for Your HR Consultancy
Manage episode 436637399 series 3551442
Το περιεχόμενο παρέχεται από το Nick Poninski. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nick Poninski ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this week's podcast, you’ll discover:
- The surprising reason your target market might be your biggest problem.
- How choosing the wrong audience could be sabotaging your growth.
- Simple steps to pinpoint the right market for explosive success.
- The hidden opportunities you’re missing out on by not specialising.
- Concrete strategies to attract clients who are eager to pay and stay.
So stop spinning your wheels and start getting more and better clients by tuning in now! 🎧🔥
00:00 - Introduction: The importance of choosing the right target audience for your HR consultancy.
00:47 - Why targeting SMEs might be a mistake: A brief overview of common misconceptions.
03:18 - What is a target market? Definition and significance in HR consultancy.
05:20 - Factor 1: Avoiding markets in decline—why targeting a shrinking market can be disastrous.
07:42 - Factor 2: Ensuring your audience is accessible—how hard-to-reach markets can waste your resources.
09:40 - Factor 3: The importance of targeting clients with the budget to pay for your services.
12:00 - Factor 4: Aligning your expertise with client needs—why mismatches can hurt your business.
15:46 - Factor 5: Working with clients you enjoy—how alignment with your values enhances job satisfaction and success.
18:21 - What to do now: Practical steps for redefining your target market and refining your marketing strategy.
20:50 - Seeking support: How to get help if you're unsure about implementing these changes.
this is before the registration page is Live - just building a bit of a buzz that something is coming
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