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12 Powerful Copywriting Tips to Get Sales and Enquiries: The Ultimate Guide for HR Consultants
Manage episode 429425971 series 3551442
Το περιεχόμενο παρέχεται από το Nick Poninski. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Nick Poninski ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode you'll discover:
👉 Why you need to write compelling copy if you ever want businesses to hire you.
👉 The 12 simple tips you can plug-in to your copywriting immediately.
👉 What the author of the book, "Sapiens" said about stories that you can use to generate leads and clients for your HR Consultancy.
👉 Why you should use the phrase, "so that you" when writing about the benefits of your services.
👉 How to make it EASY for people to want to work with you - without spending a single penny.
So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.
Timestamp:
**00:00** Welcome to *Marketing Made Easy for HR Consultants*
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips
**20:19** Thanks for Listening: Leave a Review
**20:34** Final Thoughts: Get Marketing!
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1 - Take this free quiz to understand why you aren't getting the leads and clients you need.
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