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13. How a solo professional went from networking events to multi-million-dollar business
Manage episode 297213917 series 2942884
When Cynthia Flynn was deciding whether to start her own law firm, she joined the local Chamber of Commerce to see if she could earn "just one client." She was successful, so she joined another networking group. And then another, and another, and so on — until she was exhausted and not seeing enough value for her time commitment.
In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.
Marketing tactics discussed in this episode include:
- Publicity / PR
- Content marketing (blog, podcast & video)
- Paying for leads from lead-gen websites
46 επεισόδια
Manage episode 297213917 series 2942884
When Cynthia Flynn was deciding whether to start her own law firm, she joined the local Chamber of Commerce to see if she could earn "just one client." She was successful, so she joined another networking group. And then another, and another, and so on — until she was exhausted and not seeing enough value for her time commitment.
In this episode, you'll learn the process Cynthia went through to get out of the networking game and build the sustainable growth engine that now delivers millions of dollars in annual billings.
Marketing tactics discussed in this episode include:
- Publicity / PR
- Content marketing (blog, podcast & video)
- Paying for leads from lead-gen websites
46 επεισόδια
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