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Eric Seropyan on Getting Your Small Business Ranked Higher in Google
Manage episode 298970833 series 2905212
Το περιεχόμενο παρέχεται από το Marketing is the Product. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marketing is the Product ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google.
You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn.
30s - Eric’s introduction
1:00 - What is This is my Southbay and what do you do there
2:20 - What is SEO
9:30 - What is search engine marketing and how does it differ from SEO
17:00 - How to determine what keywords to target
22:00 - Tracking keywords from competitors
23:45 - What did it look like getting your business going?
26:00 - Evaluating change in the industry
33:45 - What does it mean when someone means “the algorithm changed”
37:00 - Importance of reviews
40:30 - What can a business owner do today to rank better in search engines
50:00 - What eric is passionate about
52:45 - Final thoughts
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