Gymbox Dares to Disrupt The Market with Rory McEntee

Marketing in the Madness

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Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies.

Join Katie as she catches up with Rory, who has been a champion of shaking things up, having worked with iconic brands like Everyman Cinema, Paddy Power, and now Gymbox. Rory shares his journey from agency life to in-house marketing, revealing the lessons he's learned about staying true to brand values and constantly finding new ways to disrupt the market by tapping into cultural trends.

Here’s a glimpse of what’s inside this episode:

🎯 Disruptive Marketing Done Right
Rory explains why brands need to be brave and challenge the norm, especially in a crowded market like fitness. Learn how Gymbox continually disrupts the market with bold, innovative campaigns that resonate with their audience and stand out from the competition.

💡 From Crazy Ideas to Marketing Gold
How does a brand like Gymbox turn unconventional ideas into marketing wins? Rory breaks down the process behind standout campaigns—like the infamous “fake bus ad”—and the calculated risks involved in daring to be different.

🔥 Why Culture Matters
Discover how Gymbox fosters a company culture where creativity thrives, and how every employee, from receptionists to sales teams, is empowered to contribute game-changing ideas. Rory reveals how Gymbox's core values—like “Have a Giggle” and “Don’t Be a Dick”—drive both the internal culture and external marketing efforts.

🌍 Tapping into Cultural Trends
Whether it’s creating a Brexit-themed workout class or a CBD-infused yoga session, Gymbox stays relevant by tapping into cultural moments. Rory shares how leveraging societal trends helps the brand disrupt the market and stay ahead of the curve.

📈 Marketing with Small Budgets, Big Impact
Rory reflects on the reality of marketing with smaller budgets and how Gymbox manages to deliver high-impact campaigns that grab attention without breaking the bank. He explains how creativity and strategy can outshine expensive media buys and disrupt the market even with limited resources.

Whether you're a CMO looking for inspiration or a marketer trying to cut through the noise, this episode is packed with actionable insights on building a disruptive brand and staying ahead in today’s competitive landscape.

Tune in now to learn how Gymbox redefines fitness marketing—and why disrupting the market might be exactly what your brand needs.

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Rory McEntee:
https://www.linkedin.com/in/rory-mcentee-3746a1a/
https://www.gymbox.com/
Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Κεφάλαια

1. Marketing as Emotion and Disruption (00:00:00)

2. Introduction to Rory McEntee and His Career Journey (00:01:45)

3. Disruptive Brands and Personal Interest (00:04:26)

4. Gymbox's Marketing Strategy and Brand Identity (00:09:13)

5. Innovative Marketing Campaigns and Challenges (00:16:26)

6. Cultivating a Culture of Innovation (00:29:59)

7. The Role of Cultural Trends in Marketing (00:37:15)

8. Living and Breathing Brand Values (00:41:56)

9. Advice for CMOs and Marketeers (00:46:11)

10. Conclusion and Final Thoughts (00:48:00)