#EP158 - The Scale Up Season: Mastering Marketing Budgets with Jack Hayes - Pooch & Mutt

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Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge.

We're kicking off the new season with Jack Hayes, Head of Growth at Pooch & Mutt. As one of the UK’s fastest growing and most loved pet food brands Pooch & Mutt has grown over 400% in the last couple of years and Jack has been with the business during much of that time.

Jon will be talking to Jack about how businesses can utilise profit and loss statements to guide marketing decisions, set budgets and manage operations for growth.
Key Takeaways:

• Discover why integrating marketing spend with P&L is crucial for informed financial decisions and aligning business objectives.
• Find out why understanding business dependencies enhances performance marketing and resource allocation.
• Learn how effective negotiation and cost-saving measures can open up opportunities for increased marketing investment.
• Discover how transparent communication with financial directors enables strategic reinvestment of savings to drive growth.
• Gain insight into how embracing a collaborative, open approach to budget management improves decision-making and overall profitability.