The Big Shift in TV and the Future of CTV Advertising with Tony Marlow | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Το περιεχόμενο παρέχεται από το Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 1:09:59

MP3•Αρχική οθόνη επεισοδίου

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.

00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow

00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:42 - 01:22 Tony’s Background

01:23 - 15:20 Marketing Essentials Moment: Estimating Process as an Agency

15:21 - 15:55 Welcome to the show, Tony!

15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing

20:19 - 26:13 Having the opportunity to be performance storytellers as marketers

26:14 - 29:54 Relevance drives effectiveness

29:55 - 34:12 Tailoring your messaging based on viewership habits

34:13 - 37:56 Generative AI capabilities

37:57 - 41:46 Feeding the AI learning machines

41:47 - 42:36 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click to apply for a special offer for friends of this podcast.

42:37 - 48:02 The trend toward ad-supported models

48:03 - 51:57 Subscription cycling

51:58 - 53:50 Optimizing discoverability and voice search features

53:51 - 58:47 Shift in podcast listenership

58:48 – 1:03:21 Brand demand and field command

1:03:22 - 1:06:38 Career aspirations

1:06:39 - 1:07:30 Reach further with LG Ads Solutions. Visit: lgads.tv

1:07:31 - 1:08:41 Thank you so much, Tony! Share this podcast!

1:08:42 - 1:09:12 Give us a Review! Enjoy your marketing journey!

1:09:13 - 1:09:59 Join The Marketing Expedition Community today!

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