Massive Changes for Digital Marketing in the Healthcare Space with Aaron Burnett | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Το περιεχόμενο παρέχεται από το Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marketing Expedition Podcast, Rhea Allen, CEO, and Peppershock Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1y ago 37:43

MP3•Αρχική οθόνη επεισοδίου

Aaron Burnett is the CEO and founder of Wheelhouse Digital Marketing Group, a digital marketing agency specializing in SEO, digital strategy, digital advertising, conversion rate optimization (CRO), and analytics. Aaron has cultivated and built a thriving company based on an unwavering focus on helpfulness, generosity, and joy.

00:00 - 00:21 “Google has announced that in 2024 they're going to eliminate third-party cookies as well. And so again, this shift is going to occur for everyone. And so the ability to aggregate and use first-party data is going to be critical. The ability to differently target and differently measure campaign effectiveness is going to be critical as well." — Aaron Burnett

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:45 Aaron’s Background

01:46 - 06:22 Marketing Essentials Moment: Google's Anti-Scam Ad Policy

06:23 - 08:50 Welcome to the show, Aaron!

08:51 - 12:28 Values-driven culture

12:29 - 14:20 Delivering joy in the workplace

14:21 - 15:21 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

15:22 - 17:13 HIPAA regulations – (Health Insurance Portability and Accountability Act)

17:14 - 20:30 New digital tracking guidelines

20:31 - 24:13 Custom tracking implementation

24:14 - 27:10 Boosting performance with first-party data

27:11 - 31:37 Performance marketing in privacy-first world

31:38 - 35:14 Evolving digital marketing trends

35:15 - 36:31 Visit: Wheelhouse Digital Marketing Group – https://www.wheelhousedmg.com/

36:32 - 36:56 Thank you so much, Aaron! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

36:57 - 37:43 Join themarketingexpedition.com today

#HealthcareMarketing #GoogleAdsPolicy #DigitalMarketingTrends #ValuesdrivenCulture #GoogleAnalytics #DataPrivacy #DigitalAdvertising #DigitalStrategy #WebsiteCookies #DigitalTrackingGuidelines #MarketingAgency

Hosted on Acast. See acast.com/privacy for more information.

229 επεισόδια

#Business #Rhea Allen #Marketing #CEO #Peppershock Media #Careers #Entrepreneur #Marketing Expedition #Advertising #Brand #Entrepreneurship