How to Thrive in the Influence Economy with Kurt Uhlir | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing.

00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir

00:18 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:38 - 01:50 Kurt’s Background

01:51 - 07:55 Marketing Essentials Moment: Brand Awareness

07:56 - 09:38 Welcome to the show, Kurt!

09:39 - 13:50 Location-based Marketing

13:51 - 18:02 Evolution of Social Media Management Tools

18:03 - 24:51 Influencer Marketing Advantages

24:52 - 27:42 Effectiveness of follow-ups

27:43 - 28:32 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

28:33 - 32:00 Learn to Diversify

32:01 - 33:33 Books that Kurt recommends for High-Growth Leaders

33:34 - 36:40 Establishing a healthy company culture as a Servant leader

36:41 - 41:24 Displaying empathy at the workspace

41:25 - 48:19 Market Competition for Real Estate

48:20 - 53:03 Utilizing AI technology and machine learning tools

53:04 - 54:28 Repurposing your content to appeal to the right audience

54:29 - 55:42 Kurt helps people build great companies! Visit: kurtuhlir.com

55:43 - 56:04 Thank you so much, Kurt!

56:05 - 56:42 Share this podcast! Enjoy your marketing journey!

56:43 - 57:28 Join The Marketing Expedition Community today!

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