It's all design! With Tara Ladd

Marketing Espresso

I'm so excited to have Tara Ladd back with me today!
We're chatting all things the importance of design thinking and its impact on branding.
We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can significantly influence brand loyalty.
The conversation emphasizes the significance of holistic brand thinking, the need for marketers to adapt to post-COVID realities, and the emotional connections that brands like Apple successfully harness.
And let's not forget the crucial role of company culture and employee advocacy in building a lasting brand.
Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.
As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.
You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website you

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative