Good old instant gratification - and why it is problematic for our customer journeys

Marketing Espresso

Το περιεχόμενο παρέχεται από το Bec Chappell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Bec Chappell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 6:50

MP3•Αρχική οθόνη επεισοδίου

We live in a world now where we can literally get everything instantly.
And therefore we expect everything instantly.
And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash!
It's a problem for consumers and brands really...
And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys.
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