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S02 Episode 6: The consumer response to market noise
Manage episode 356118303 series 2749905
Το περιεχόμενο παρέχεται από το Quikly. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Quikly ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
This is the sixth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?
Dr. Liad Weiss, assistant professor of marketing at the University of Wisconsin-Madison's School of Business, joined us to shed light on how consumers make purchase decisions, connect with brands and meet their needs when faced with market noise. Weiss graduated with a doctorate in marketing and master’s in philosophy from Columbia University, as well as an M.Sc. in behavioral and managerial sciences and B.Sc. in industrial engineering and management from the Technion-Israel Institute of Technology.
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