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How Matt Paulson scaled MarketBeat to $25m a year
Manage episode 393619756 series 3358799
Το περιεχόμενο παρέχεται από το JR Farr and Lemon Squeezy. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον JR Farr and Lemon Squeezy ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVID almost 4x’d the business, Matt’s advice to people starting out with a newsletter today and why he’s so involved in the local startup community.
Timestamps
- 00:00 Intro
- 00:58 Why Matt has a private jet
- 03:55 Matt's origin story
- 08:45 From finance blogger to MarketBeat
- 10:24 Avoiding platform risk
- 11:39 Why Matt left his job to go full-time on MarketBeat
- 15:19 Growing MarketBeat
- 17:13 How a $25m newsletter business operates
- 20:24 Huge growth during COVID
- 25:02 Spending $3m on a new office
- 27:10 The newsletter craze
- 29:14 Different advertising models for newsletters
- 33:45 Matt's advice on starting a newsletter
- 37:39 Why Matt invests in the Sioux Falls startup community
- 43:21 How Matt spends his free time
- 44:04 Final takeaways
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
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