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Joe Foster - How I Built Reebok from $0 to $3.8 Billion
Manage episode 326146211 series 2954334
Το περιεχόμενο παρέχεται από το Lan Anh Vu. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Lan Anh Vu ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this week’s episode, we’re joined by a living legend Joe Foster, founder of Reebok.
Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe’s Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world’s best athletes of the early 20th century.
Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.
With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today.
Acquired by Adidas in 2005 for $3.8 billion, Joe has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”.
In this episode, we discuss about the entrepreneurial journey, and everything Joe has learned along the way when it comes to business and brand. There’s a great amount of sharp advice for anyone thinking about starting their own company.
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