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Episode 71 - Mastering Authentic Branding: Insights from a Hospitality CMO and Brand Strategist Kaleigh Weiss
Manage episode 402165318 series 2981518
Το περιεχόμενο παρέχεται από το Kristin Hubbard. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Kristin Hubbard ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, we discuss:
- How customer expectations have evolved, emphasizing the importance of authenticity, heart, and ditching scripted interactions
- How to let your unique light shine through in your marketing efforts
- Insights on building an authentic brand, growing a successful business, and self-discovery.
About Kaleigh:
Kaleigh Wiese is a brand strategist, business coach and a fractional hospitality and event CMO. Her goal is to enrich the lives of small businesses by helping them find, embrace & profit from their innate uniqueness.
Featured in The Huffington Post, The New York Times, Entrepreneur, Fortune, Martha Stewart Weddings, Grace Ormonde, and has shared trends at RSVP Symposiums, Wedding Pro Workshops, Wedding MBA, CaterSource, WIPA, ILEA, and other niche creative workshops across the world, she does her best work offering transformative one-on-one accountability and marketing help with her audits and fractional CMO services, as well as her group Brand Magic Society.
Kaleigh has worked with 1000's of business in the events industry and approaches every opportunity with intuition, problem-solving skills and action-focused solutions based on the needs of the client's location, revenue goals and ideal client.
When she’s not on the go, you can find her at home in Austin, Texas, experimenting in the kitchen, streaming a book on Audible, or boating with her husband, Michael, and their two rescue pups, Jack & Charlie.
Follow Kristin:
IG: @meetkristin
Twitter: @meetkristin
Follow Our DJ Rocks:
IG: @ourdjrocks
Check out Our DJ Rocks online at http://ourdjrocks.com
Follow Kaleigh:
@gokaleigh
www.kaleighwiese.com
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