3 Essential Price Setting Tips for Beginners

Live with The Pricing Lady, the Podcast

Hey there, fellow entrepreneurs! Are you ready for some price setting tips?

Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.

Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.

You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.

About this Episode
In this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.
Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.
Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!
What to Listen out for:

• 0:00 Intro
• 01:14 The Importance of Starting Point in Pricing
• 02:38 The Role of Customer in Pricing
• 05:00 Aligning Business Goals with Pricing
• 06:47 The Impact of Mindset on Pricing
• 08:16 Revisiting the Three Key Factors in Pricing
• 11:04 Practical Tips for Clear Mindset in Pricing
• 12:00 Upcoming Masterclass and Courses
• 13:36 Final Thoughts

Episode Links:
The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit. https://thepricinglady.thrivecart.com/profit-mc/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompass
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently cha