))
#59: Simply Nothing Like Nespresso
Manage episode 318663359 series 3234937
Το περιεχόμενο παρέχεται από το Liquid Barcodes. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Liquid Barcodes ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.
It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.
This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.
Listen to this live loyalty article from Liquid Barcodes to hear how Nespresso is leveraging digital innovation to connect with its customers, and how it has continued to thrive in this intensely competitive industry.
Show Notes:
1) Simply Nothing Like Nespresso - live loyalty article on Nespresso's coffee subscription programme
63 επεισόδια
Μοίρασέ το
