Building go-to-market teams in Enterprise SaaS with Anupam Rastogi from Emergent Ventures

Lifeselfmastery's podcast I Startups I Venture Capital

In this podcast episode, Anupam Rastogi, partner at Emergent Ventures discusses his background and experience in investing and firm building. The conversation covers topics such as the impact of AI on jobs and the future of work, competition between startups and incumbents, the importance of large models and productivity tools, building teams and acquiring customers in different markets, pricing and marketing strategies for SaaS companies, qualities sought in early-stage startups for investment, and fundraising tips, and much more!

Timestamps

[00:00:48] Anupam discusses his journey of moving to the US for his Master's and his interest in technology and business.

[00:02:54] Anupam talks about his experience working with Capital and X Partners, including firm building and decision-making processes.

[00:04:39] Anupam discusses the potential impact of AI on jobs and how the nature of tasks may change, emphasizing the importance of leveraging expertise and adapting to new technologies.

[00:09:52] Discussion on the early stages of technological disruption and the importance of execution in driving progress.

[00:12:18] Exploration of the role of regulation in AI development and the need for guardrails to address specific use cases.

[00:15:58] Examples of how AI tools are enhancing productivity in various professions, such as software development, marketing, and sales.

[00:19:08] Discussion on companies building outside of Silicon Valley and New York, targeting the US market.

[00:21:10] Importance of focusing exclusively on the target market from day zero for success in global markets.

[00:23:29] The correlation between founder's presence in the US market and success in enterprise-focused companies.

[00:27:50] Discussion on the effectiveness of freemium models for certain types of products and the need for wide-ranging value.

[00:28:46] Exploration of how to combine freemium models with sales strategies to encourage team adoption of products.

[00:29:31] Factors such as market competition, ROI, and customer perception of value affect a company's ability to raise prices.

[00:36:47] This topic discusses the importance of a founder's ability to learn and their stakeholder management skills in the early stages of a startup.

[00:38:57] The differences between fundraising and sales are explored, including the competitive nature of fundraising and the need for urgency and scarcity in the process.

Anupam’s Links

LinkedIn: https://www.linkedin.com/in/anupamr/

Website: https://emergent.vc/startups/

My Links

Podcast: https://lifeselfmastery.com/itunes

YouTube: lifeselfmastery

Twitter: rohitmal

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