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Using PR to Build Backlinks to Commercial Pages with Abigail Bennetts
Manage episode 356949823 series 3405200
Το περιεχόμενο παρέχεται από το Aaron Anderson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Aaron Anderson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Abigail Bennetts, Digital PR Manager at Propellernet, walks us through her Digital PR background and how she started with Link Building.
We discuss the benefits of no-follow, affiliate, and brand mentions links in terms of stats for commercial websites. We also dive into her favorite link building strategies, in particular responsive HERO link building for category and product pages. We close this episode with some tips from Abigail to stay creative while ideating campaigns, whether you work with an agency, or are doing it on your own.
Connect with Abigail on Twitter at @AbiBennetts or on Linkedin: https://www.linkedin.com/in/abibennetts710/.
Κεφάλαια
1. Introduction (00:00:00)
2. Abigail's Background in Digital PR and Link Building (00:00:56)
3. Abigail's Current Role at Propellernet (00:02:55)
4. Measuring the Value of No-Follow Links (00:03:39)
5. Affiliate Links and Brand Mentions (00:08:48)
6. Measuring a Link's Impact on Traffic (00:11:56)
7. Strategies to Get Links for Different Pages (00:13:09)
8. Reactive HARO Link Building for Commercial Pages (00:17:48)
9. Identifying the Best Strategy for a Niche (00:21:20)
10. Staying Creative on an On-Going Basis (00:26:00)
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