Episode 1: The Cost of Dull in Business (with Peter Field)

Let's Make This More Interesting

In this opening episode, Adam discusses a new analysis that reveals the real financial cost to a business of being dull with Marketing Effectiveness expert Peter Field. Exactly how much more expensive is it to run dull communications than engaging ones? And what can we learn from people who can’t afford to bore their audiences?

Adam and Peter's conversation explores:

• Why we should be much more intolerant of dull external and internal communication than we are
• A simple test: ‘The six slide rule’
• How we can make dull itself more interesting to those we need to change - by putting a concrete cost on it
• Peter’s new analysis, and what it reveals
• So why is it that so many well-intentioned, smart people are choosing to be dull?
• A look ahead to the future guests on the podcast: people whose job it is to make dull subjects interesting, and the two kinds of things we’ll learn from them
• 3 things you can do tomorrow

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Download Peter's slides on The Cost of Dull here: https://thechallengerproject.com/blog/the-cost-of-dull-with-peter-field

Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/

Follow eatbigfish on Linkedin and Instagram

See what’s coming up on the podcast at The Challenger Project

With thanks to our editor Ruth and producer Ross.

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