From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships

LEADING BRANDS® — Wavebreak Podcast

Το περιεχόμενο παρέχεται από το Dylan Kelley. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Dylan Kelley ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1+ y ago 47:50

MP3•Αρχική οθόνη επεισοδίου

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.

In this episode, you'll learn:

The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives

Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.

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