Build a Better Business Book with bestselling author Josh Bernoff (MDE535)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue with Josh Bernoff

Josh Bernoff is the author, coauthor, editor or ghostwriter of eight business books. He's published "Writing Without Bullshit" which Toronto's Globe and Mail called, "a Strunk and White for the modern knowledge worker." He was the coauthor with Charlene Li of "Groundswell" which was a BusinessWeek best seller. His latest book, and the main subject of our discussion, is “Build a Better Business Book, How to Plan, Write and Promote a Book That Matters.” We discuss the why and how of writing a business book, some super valuable tips around how to position the book, how to get your book "out there," the importance of an index, audiobooks, cowriting and many other elements that can help a business book be successful.

If you've got comments or questions you'd like to see answered, send your email or audio file to [e-mail]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.