#86: An Authentic Approach to Connecting, Serving and Selling with Sara Murray

Lead the People

Sara Murray is an advisor, consultant, and speaker working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. With a focus on hospitality, construction, real estate, design, and technology industries, Sara empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, and effectively address business needs rather than simply push products.

As the host of the popular podcast "Prospecting on Purpose", Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.

Top 3 Takeaways

1. Fear not. While selling products, services or ideas involves the possibility of rejection, we don’t have to hesitate to take on this role if we approach it with a mindset of authenticity and service.
2. Level up. Rather than put others on a pedestal, we can bring ourselves up to meet them. By making them feel safe to be authentic with us and always creating value for them, we can engage as equals.
3. Relationships matter. It’s easier than ever to build and maintain relationships so long as we have a genuine interest in connecting and helping. Look for clues to what others want most, and be sure to meet their needs before sharing your interests.

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From the Source

“The real problem is that one of the greatest human fears is a fear of rejection, a fear of failure.”

“We're always influencing others, and so if you can be confident in where you're coming from—when you start that—it's going to make everything else more seamless.”

“If you approach any type of conversation from a place of authenticity—and that's just really being your authentic self—it’s going to allow other people to be their authentic selves and you're showing you're secure enough in who you are, and that just opens the door for other people to meet you where you're at.”

“When I look at values, they can be different based on your different buckets of life.”

“How do you want people to feel when they work with you? What are they saying when you're not in the room?”

“One of the things that we forget when we show up in a work setting sometimes is that our passions are allowed to be brought into our work.”

“If you start to figure out ways you can add value and it does not have to cost money, that's when you're going to see everything shift for you because then the rest of this becomes easy.”

“People are telling us how they want to work with us, how they want to be sold to. They're telling us how you communicate with them. It's our job to pay attention and add value.”

Connect with Sara

Website: http://www.saramurray.com

Prospecting on Purpose (podcast): https://www.saramurray.com/podcast

LinkedIn: https://www.linkedin.com/in/saramurraysales

Instagram: https://www.instagram.com/saramurraysales