#132 Mastering the Unique Voice of Your Brand with Candice Jackson Long

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Ever wondered how to transform your marketing from mere selling to relationship-building? Join me, Tanya Wilson, and my guest Candice Jackson-Long, CEO of CJL Consulting Group, as we uncover the secrets to mastering the "know, like, and trust" factor that turns casual browsers into loyal customers. Candice shares actionable insights on the importance of maintaining a strong, multi-channel presence, from social media to podcasts, and how consistent visibility can keep your brand top of mind. We also dive into the pivotal role of stellar customer service and how leveraging reviews can set you apart in the competitive service business landscape.
Are you struggling to get meaningful engagement on social media? We tackle this head-on with Candice, who emphasizes the power of genuine interactions over chasing follower counts. Discover practical advice on overcoming content creation challenges and how researching your competitors can reveal untapped opportunities. We highlight the importance of collaboration, offering value before hard-selling, and the game-changing impact of direct messaging for relationship-building. By maintaining a repository of high-quality content, you can educate potential clients and enhance internal communication within your team.
Ready to elevate your brand's message and empower your entrepreneurial journey? Tune in as Candice and I discuss the nuances of branding, from identifying your target audience to aligning your brand's voice and imagery. We delve into the benefits of positioning your business as unique rather than just better, focusing on delivering premium value to your ideal clients. Plus, we celebrate the resilience and community support essential for women entrepreneurs. This episode is a treasure trove of inspiration and practical advice, perfect for anyone looking to make a significant impact in the service industry. Don't miss out—join our community, leave a review, and let's keep empowering each other!

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Κεφάλαια

1. #132 Mastering the Unique Voice of Your Brand with Candice Jackson Long (00:00:00)

2. Marketing and Branding for Service Businesses (00:00:03)

3. The Role of Social Proof and Customer Service in Marketing (00:07:15)

4. Utilizing Social Media for Expertise and Engagement (00:10:53)

5. The Difference Between Marketing and Branding (00:15:19)

6. The Power of Branding: Building Trust and Loyalty (00:26:06)

7. Importance of Branding and Marketing Strategy (00:29:28)

8. Communicating Unique Value to Overcome Price Objections (00:35:44)

9. Building a Brand: Consistency and Customer Experience (00:38:26)

10. The Journey of Entrepreneurship: Resilience and Perseverance (00:44:51)

11. Empowering Women in the Service Industry (00:49:11)